Articles on Cross-Linking

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Cross-Device Measurement: Believe the Hype

facebook-new-cross-device-tracking-tool-photo-1

The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. When targeting consumers across devices, it's important to evaluate whether the right channels and devices are being applied to the right marketing goals. 0 Comments

7-Point Relaunch SEO Checklist

seo-checklist

We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch…at the time of pressing go. We may now know what to consider during the redesign phase and how to remedy issues, but we must follow these items to have a truly effective relaunch. 0 Comments

How to Do Awesome SEO Annotations

Markup

The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices. The benefits of doing an SEO review of early-stage wireframes or visual designs are hard to quantify, but very real. Here's a quick guide to doing SEO annotations that will make your sites better while educating your colleagues on best practices. 0 Comments

Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

black-hat

Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1. Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1. 0 Comments

Matt Cutts on How to Tell Google When Multiple Domains are Related

Matt Cutts

How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy. How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy. 0 Comments

SEO for Startups & New Businesses: An 11 Step Plan

Launch

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. 0 Comments

3 Ways SEMrush Can Make SEO More Effective

Hand Wrench

Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. 0 Comments

We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

Teddy Bear

It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here are a few classic quotes about love and romance, mildly edited to apply to our perpetually dysfunctional relationship with Google. It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to SEO. Here are a few classic quotes about love and romance, mildly edited to apply to our perpetually dysfunctional relationship with Google. 0 Comments

Google Unnatural Links Manual Penalty: A Recovery Guide

Handcuffs

Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings. Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings. 0 Comments

Take Your Mobile App Marketing Campaigns to the Next Level With Deep Linking

Mobile App Deep Links

The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app. 0 Comments

Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

Confusion

Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed instructions for creating and exporting the report. 0 Comments

Technical SEO for Nontechnical People

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While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO. While you may not be able to personally fix technical SEO issues, knowing what to look for and how to fix it – and having a developer handy to implement it – is critical. Here are the basics behind what you need to look out for with technical SEO. 0 Comments

The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

Google Panda Band-Aids

If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid this situation by making the right SEO decisions. 0 Comments

Google Webmaster Tools Give Users More Link Data

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Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks. Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list of backlinks in alphabetical order, they are giving a better representation of all the backlinks. 0 Comments

Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. 0 Comments

Google Panda, Penguin & Phantom: 3 Recovery Examples

Exorcism

Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin recoveries during the latest Panda update. Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin recoveries during the latest Panda update. 0 Comments

The 10 Days of Google Panda

The 10 Days of Panda

Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates. Solve today's algorithmic challenges, and future-proof against Panda-monium! Here's a 10-day guide of Panda checks, tips and warnings that will assist in identifying and mitigating the risks (and stress) associated with Google Panda updates. 0 Comments

Matt Cutts on Multiple Domain Names: Avoid Massive Cross-Linking Schemes

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If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything within the same domain to prevent mass cross-linking, and prevent any massive cross-linking schemes between sites. If you have multiple domains, should you link them altogether, or will this look spammy? Google's Matt Cutts says to keep everything within the same domain to prevent mass cross-linking, and prevent any massive cross-linking schemes between sites. 0 Comments

Lead Scoring: How B2B Search Marketers Can Lead the Process

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Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process. Lead scoring could become a key component of the B2B marketing strategy. This column evaluates some of the factors involved in lead scoring, and how B2B search marketers can contribute to and ultimately step to the forefront of the process. 0 Comments

White Hats: This is Why You're Getting Beaten

Fire the white hat agency and "get real." Today, successful search marketing strategies absolutely must incorporate elements of black hat (or gray hat -- call it whatever you want) methodology. Fire the white hat agency and "get real." Today, successful search marketing strategies absolutely must incorporate elements of black hat (or gray hat -- call it whatever you want) methodology. 0 Comments