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New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices

What is a Cross-Device Conversion

Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting. Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting. 0 Comments