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Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

PPC Ads: When ‘Free’ Still Feels Risky

hand-50-dollar-bills

We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service is a mistake. The proof is in the CTR. We all love free things, or at the very least, are intrigued by them. But assuming that a free trial or a free-but-limited sample will automatically win the prospect’s desire to engage in the service is a mistake. The proof is in the CTR. 0 Comments