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Financial Services PPC Ads: Words That Work [Study]

Financial Institutions Ad Performance Heatmap All Devices

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings. Bing Ads research reveals the top PPC ad word choices for financial institutions, insurance, and loans and lending categories to increase click-throughs. 0 Comments

Financial Services PPC Ad Copy Breakdown [Study]

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A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate. 0 Comments

Why Would Google Become A Bank?

Bank of Google

What might motivate Google to branch out into banking down the road? There's a long list of advantages for the Bank of Google, but we'll stick to the top five reasons. Also, three potential benefits for the clients: business and individuals. What might motivate Google to branch out into banking down the road? There's a long list of advantages for the Bank of Google, but we'll stick to the top five reasons. Also, three potential benefits for the clients: business and individuals. 0 Comments

5 Factors to Help You Identify the Best Global Search Markets

Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. 0 Comments

Inktomi Gets European Submission Partner

Inktomi named WebGravity in January as its new European partner for its paid inclusion program, and orders can be placed there or with Position Technologies, Inktomi's original US-based partner. Inktomi named WebGravity in January as its new European partner for its paid inclusion program, and orders can be placed there or with Position Technologies, Inktomi's original US-based partner. 0 Comments