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6 Ways to Get the Most Out of Your Search Marketing Agency

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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. You've hired experts to handle your search marketing. Here's how clients can keep their relationship with their search agency strong and successful. 0 Comments

Google Analytics Revolutionizes Advanced Segments

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Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new. Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here's a rundown of what's new. 0 Comments

The 7 Deadly Sins of PPC Ad Optimization

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Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. 0 Comments

Take Attribution for a Test Drive Using a Secondary Profile

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Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. Not leveraging attribution? Still stuck on a last-click model? You owe it to yourself to improve your media optimization. Experiment with some advanced attribution models. Learn how they can help you better understand your media and customers. 0 Comments

Why Your Link Requests Are Failing

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You need to stop link building and start content development. The types of content that people will want to link to offer value, such as how to guides, tutorials, detailed histories, facts about the industry, current trends, videos, and so forth. You need to stop link building and start content development. The types of content that people will want to link to offer value, such as how to guides, tutorials, detailed histories, facts about the industry, current trends, videos, and so forth. 0 Comments