Articles on Creativity

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Building Future Safe Links – 5 Questions to Ask Yourself

future-safe-links

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

Stimulate Your Search Marketing Creativity With the Random Input Technique

Tarot Card

Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. Sometimes we get stuck. Our ad tweaks all start looking the same. We obsess over punctuation rather than significant differences in messaging. If you've tried everything without making progress, here's one way you can escape the mental quagmire. 0 Comments

Think First, Link Later: Creativity in SEO

kenmcgiffindec1

If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn. If we’ve done a reasonable job of writing, we may well attract a lot of readers, tweets and shares, and maybe even a bunch of decent quality links. However, we’re unlikely to reach our objective of helping readers really learn. 0 Comments

How to Turn Data & Creativity Into Great Content in 3 Steps

Great Content Venn Diagram

Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content. Can we ever satisfy both the scientific and creative approach to content marketing? Yes! Content creators can follow this practical three-step process to combine creativity with metric-driven subjects and content. The result? Great content. 0 Comments

Local Link Building: An Easy Win

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Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities. Local link building is often overlooked within link building campaigns. Here's how to optimize links for local search by building great national industry links using geo-specific anchor text, and building great links from local authorities. 0 Comments

Creative SEO Tip: Newsjacking

newsjacking

Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage. 0 Comments

Getting a Jump on the Business Intelligence Imperative

Listen up marketers: Learn to love charts, graphs and data. There's gold in all that business intelligence you possess, and it's the key to besting your competitors. Listen up marketers: Learn to love charts, graphs and data. There's gold in all that business intelligence you possess, and it's the key to besting your competitors. 0 Comments

7 Tips for Training Link Developers

Link columnist Justilien Gaspard offers 7 tips for training link developers that range from promoting creativity to teaching negotiation tactics. Link columnist Justilien Gaspard offers 7 tips for training link developers that range from promoting creativity to teaching negotiation tactics. 0 Comments