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Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend

Adobe announces agreement to acquire Efficient Frontier

Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. 0 Comments