Articles on Creation

RSS

What Makes Content Shareable & Why It Matters for SEO

Social Media Sharing

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? 0 Comments

4 Amazing Things You Simply Must Know About Sensational Headlines

Headline Preferences and Clarity

If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines. Readers are developing headline fatigue, but content creators must still drive traffic. Where does that leave marketers when writing headlines? 0 Comments

Content Conundrum: The Vanity vs. Performance Dilemma

The Curse of Vanity Metrics

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter. 0 Comments

3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

Customer

Surveys can and should go much further than link bait. A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content. Here are three valuable questions to include in every survey. Surveys can be a great source of publicity and editorial links. Ask these often overlooked questions to maximize the potential of creating useful content. 0 Comments

Content Marketing: 3 Overlooked Content Sources

Urgent

The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. 0 Comments