Articles on CPM

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5 Key Points to Consider When Choosing a Demand-Side Platform

Auctioneer Gavel

With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. With so many DSPs available it can be challenging to determine which platform will best serve your needs. What are some common inefficiencies to look out for and questions to ask before committing? Consider these five factors when choosing a DSP. 0 Comments

Can RTB Turn Display Into Search?

Purchase Funnel

Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns. 0 Comments

Top Search Result = Poor Ad CTR [Study]

CTR by Referring Google Results Position

While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. While the first position in the organic search results may drive the most traffic, it doesn't drive the most click on ads within the website once a visitor lands on it. Chitika's latest research dives into why this behavior might be happening. 0 Comments

Are You Overpaying Your Advertising Partners for Mobile App Installs?

Last click attribution method

If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. 0 Comments

A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

things-to-do

When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to social media and other channels. Use this simple plan to create a brand awareness campaign on the Google Display Network. 0 Comments

Mobile App Marketing Guidelines

mobile-display-sausage-egg-cheese

Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out. 0 Comments

Testing Google’s Recommended Display Ramp-Up Strategy

green-arrow-up

Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. 0 Comments

Bing Introduces Sitelink Extensions in PPC Ads

bing-sitelinks-extension-womens-shoes

Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign. Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run at the campaign level only. Learn how you can set up sitelink extensions to your campaign. 0 Comments

Localizing Mobile Ad Campaigns: A Conversation with YP

yp-secondary-action-mobile-ads-blockbuster

David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns. David Kurtz, YP's VP of publisher products, discusses YP's new location targeting ads to better capture user intent, and what the ad units mean for both national (brands) and local (SMBs) advertisers that want to localize mobile campaigns. 0 Comments

Keyword ROI: The Key SEO Ingredient

money-machine

The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is the key to successful SEO, along with the ability and willingness to put in the required efforts. The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is the key to successful SEO, along with the ability and willingness to put in the required efforts. 0 Comments

Frequency Capping in AdWords Retargeting Campaigns

bullhorn

Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. 0 Comments