Articles on CPL

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SEM Metrics That Really Matter

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It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. 0 Comments

Google AdWords Experiments with a Click Count Feature

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Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent experiment includes an extra line in the search ad: "X clicks for this advertiser." Google is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent experiment includes an extra line in the search ad: "X clicks for this advertiser." 0 Comments

Control Your Destiny in the Google Display Network

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When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge opportunity exists. Take control. Shift placements from automatic to manual. When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge opportunity exists. Take control. Shift placements from automatic to manual. 0 Comments

When Paid Search Marketing & Business Operations Come Together

The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. 0 Comments

Setting Campaign Goals and Metrics for Success

The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright tells you the importance of setting your initial metrics for success. The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright tells you the importance of setting your initial metrics for success. 0 Comments