Articles on CPC

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5 Tools for Finding High-Value Long-Tail Keywords

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Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them. These five tools will help you find relevant long-tail keywords, which can be more valuable than their pricier counterparts. 0 Comments

Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Amazon Text Ads: To Do or Not To Do?

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Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities. Amazon Text Ads is comparable to AdWords Lite, though head terms get more conversions because it's still new. 0 Comments

3 Tips For Addressing the Rising Cost of Branded CPCs

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While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy. While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways search marketers can cope with that discrepancy. 0 Comments

Bing Launches Marketplace Trends Site to Help Targeting

Bing Ads

Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. Following customer feedback, Bing launched a new site to help its advertisers better target based on location and device, as well as different times of the day and year. 0 Comments

CPC Growth Is Down - But Not on Smartphones

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Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. Cheaper clicks and mobilegeddon are factors in the increased growth on smartphones, despite CPC's overall decline. CTR, on the other hand, has grown a lot YoY, particularly on Facebook. 0 Comments

3 SEO Automation Solutions You Should Consider

marketing-automation

If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to your SEO efforts. If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to your SEO efforts. 0 Comments

The Most Expensive States for Paid Search in the U.S.

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Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains. Cities like New York and San Francisco tend to be synonymous with expensive, but CPCs are higher in rural areas, particularly Alabama, while the best deals are in the Great Plains. 0 Comments

Uncovering PPC Best Practices With Allstate Insurance

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In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. 0 Comments

Keywords on Mobile: Not Comparable to Desktop

Mobile Clicks Analytics

Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments

Google Reveals New AdWords Products

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Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution. Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution. 0 Comments

Hacking the Google Display Network for Insanely Low CPC

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Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments

PPC Budget Strategy 101

Budget

Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend. Here's how to simplify the components of driving more business. 0 Comments

Adobe Finds Google's CTR Growing Faster Than Its CPC

Adobe

Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. Google’s click-through-rate growth is outpacing its cost-per-click growth, according to Adobe's Digital Index’s Q4 Digital Advertising Benchmark report. 0 Comments

What Do Google's Earnings Reports Tell Us About AdWords Trends?

Google AdWords

Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising? Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising? 0 Comments

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

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Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. 0 Comments

4 Tips to Breathe New Life Into Your Paid Search Campaigns

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With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. 0 Comments

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

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A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. 0 Comments

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

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Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. 0 Comments