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What Do Google's Earnings Reports Tell Us About AdWords Trends?

Google AdWords

Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising? Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising? 0 Comments

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

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Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. 0 Comments

4 Tips to Breathe New Life Into Your Paid Search Campaigns

Stop Reset Button

With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset. 0 Comments

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

2013-ctr-ad-position-marin

A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. 0 Comments

The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

Google AdWords Analytics Flatline

Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken. 0 Comments

4 Reasons You Should Start Obsessing About AdWords Quality Score

Cost Per Conversion vs Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. 0 Comments

Mobile Cost Per Click Down for PPC in Retail, Business Services

retail-cpc-mobile-the-search-agency

The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop. 0 Comments

New Google Shopping Overview & 4 New Tools

Google Shopping Campaigns New PLAs

Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? 0 Comments

A Guide to Google AdWords Bid Adjustments & 10 Top Strategies

Location Bid Adjustments

Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. Bid adjustments are a percentage change to a bid and allow for an increase or decease for better control of where and when ads are shown. Here's how to effectively use bid adjustments and multiple bid adjustments, plus 10 tips for success. 0 Comments

Google AdWords Bidding Strategies: The Complete Guide

CPA Bidding

While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding. While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding. 0 Comments

Rethinking Quality Score: It's All Relative

Watch for keywords with high position and lower coverage

Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results). Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e., your score compared to advertisers you directly compete against at each position in the search results). 0 Comments

Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

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With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of the Keyword Tool and Keyword Planner. With the approaching consolidation of the Keyword Tool and the Traffic Estimator into the Keyword Planner, SEO and PPC professionals should become familiar with this new product. Here's a comparison of the Keyword Tool and Keyword Planner. 0 Comments

Google Puts Local Ads on the Maps App

Google Maps Local Ad

For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business. For local businesses wanting to advertise, Google has announced that relevant ads will appear to users after they perform a search, placed at the bottom of the screen that includes title, ad text, and a link to get directions to the business. 0 Comments

Google Updates How AdWords Quality Score is Reported

Google AdWords Quality Score

Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads. Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads. 0 Comments

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Overall CPC Increase Google

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. 0 Comments

Meet the New AdWords Flexible Bid Strategies: When to Use Them & What's Missing

bid-mouse

These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were previously available and also allow you to mix and match bid rules across campaign and ad groups. 0 Comments

AdWords Mobile PPC Performance: How it Stacks Up Against Desktop

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Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. Mobile and tablet campaigns will soon be included with desktop. How will this impact your results? This mobile vs. desktop PPC performance snapshot comparison provides helpful guidance on how to enhance your mobile campaign integration strategy. 0 Comments

Quality Score Insights From Microsoft's Ping Jen

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What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance. What is the difference between Bing Ads vs. Google AdWords quality score? Jen explains, and also offers his advice about recent vs. historical performance, using exact match as your baseline, and how to improve landing page relevance. 0 Comments

How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

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One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. 0 Comments

Why Competitive Benchmarking is Integral to Paid Search Success

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Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of your own campaigns. Here’s how to get your competitive benchmarking up to snuff. 0 Comments

Combine Quality Score & Bing Ads Share of Voice for a Simple Bid Recipe

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Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing impressions so you can begin fixing the problems. Here’s how this combo will give you a big bang for your Bing bucks. Quality Score helps prioritize where to bid more, while share of voice gives you a great of idea of where and why you’re losing impressions so you can begin fixing the problems. Here’s how this combo will give you a big bang for your Bing bucks. 0 Comments

Are You Making Any of These 5 Ad Testing Mistakes?

pushing-needle-backward

PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad and use the under-performing ad. Here’s how to avoid choosing the wrong ad, losing market share, and paying higher CPCs. PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad and use the under-performing ad. Here’s how to avoid choosing the wrong ad, losing market share, and paying higher CPCs. 0 Comments

Google Grants: An Introductory Search Advertising Guide for Nonprofits

Money in Pocket

Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can best take advantage of what's available. Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can best take advantage of what's available. 0 Comments

Analytics Data Not Populating Into AdWords For Some Accounts

Google AdWords Logo

Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization such as CPA bidding haven't been getting data about conversions. This is now fixed. Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization such as CPA bidding haven't been getting data about conversions. This is now fixed. 0 Comments