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Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]

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Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent YoY and 2 percent QoQ worldwide. Covario reports a 21 percent year-over-year spend increase and 2 percent QoQ boost amongst its high tech, consumer electronics, and retail clients. 0 Comments

Google Testing In-Store Conversions Tied to AdWords Ads

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Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords." Google is testing a way to effectively bridge the gap between online activity and in-store purchases. Google has reportedly launched a pilot program with six advertisers dubbed "In-Store Attribution Transaction Reporting in AdWords." 0 Comments

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

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Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. 0 Comments

Understanding Search Analytics: Making Better, Data-Driven Decisions

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At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting through mounds of data to help you make better data-driven decisions. At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting through mounds of data to help you make better data-driven decisions. 0 Comments

Future of Search & Content Marketing: Expand Your Mindset

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As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario's INFLECTIONPoint 2014 event. 0 Comments

Halloween Inspired SEO Tricks to Keep Spiders at Bay

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This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats. (Everything in this particular column should be taken with a serious dose of tongue-in-cheek.) This Halloween, learn how to keep those pesky spiders from crawling around your website with a variety of spooky (and scary) tricks and treats. (Everything in this particular column should be taken with a serious dose of tongue-in-cheek.) 0 Comments

Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

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Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable. Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable. 0 Comments

4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

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For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed. 0 Comments

Rio SEO Integrates Social Sharing, Search Marketing Tools

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The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs. The combined suite of software, now renamed to Rio SEO Social Media Suite, includes three products that assist with large-scale, social-sharing campaign analysis, as well as social advertising initiatives and digital-influencer activation programs. 0 Comments

3 Key Themes From Q4 Paid Search

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Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. 0 Comments

4 In-House SEO Myths, 2 Solutions

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All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world. Let’s talk solutions. All you need is an executive on your side. SEOs are always included in the process. SEOs are listened to, and the advice acted upon. SEO is a “once and done” process. Umm, not quite. In-house SEO can be a myth-tifying world. Let’s talk solutions. 0 Comments

Bookmark November 1st! SEW Weekly Show Launching on WebmasterRadio.fm

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The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario’s Dave Rohrer. The SEW Weekly search and social marketing radio show kicks off Thursday, November 1st at 1pm EST on WebmasterRadio.fm. Tune in for search news and an in-house SEO panel with special guests Simon Heseltine from AOL and Covario’s Dave Rohrer. 0 Comments

Towards a True Bounce Rate

SEW category interest by social source

A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation. A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson has lobbied the industry to accept his proposal for a new calculation. 0 Comments

Social Good in SEO: Conductor Foundation SEO Grant for 2013 Open

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The Conductor Foundation has opened their SEO grant up to non-profit organizations outside of the New York City area. Plus, find out which other search companies are making social good a priority by offering supports to NPOs. The Conductor Foundation has opened their SEO grant up to non-profit organizations outside of the New York City area. Plus, find out which other search companies are making social good a priority by offering supports to NPOs. 0 Comments

Rio SEO, Majestic SEO Join Forces on Link Building & Link Analytics

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Rio SEO, from Covario, have just announced a new partnership with Majestic SEO at SES San Francisco 2012. The licensing deal will see Majestic’s backlink database incorporated into Rio SEO’s Search Analytics and Change Tracker tools. Rio SEO, from Covario, have just announced a new partnership with Majestic SEO at SES San Francisco 2012. The licensing deal will see Majestic’s backlink database incorporated into Rio SEO’s Search Analytics and Change Tracker tools. 0 Comments

Paid Search Growth Slows, Mobile Spikes in Q2 2012

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Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market share. Get more Q2 2012 insights. Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while Google, Bing and Yahoo held steady for search engine market share. Get more Q2 2012 insights. 0 Comments

Enterprise SEO Update: Rosetta, Covario, Optify & More

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Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor. Rosetta releases an analysis of client and competitor sites post-Google Penguin; Covario announces acquisition of Top Local Search; Optify gets into enterprise email marketing; and the latest news from Forrester, Acquisio, BrightEdge, and Conductor. 0 Comments

PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

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Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for marketers looking to maximize returns in Q2. 0 Comments

Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]

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The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name. The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series of keywords in 10 different geographic locations and put them head to head against a term directly associated with the domain name. 0 Comments

8 Search and Social Takeaways from Covario INFLECTIONPoint 2012

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How to be smart with a strict budget, the importance of timing and levity in social media, retaining value in SEO, content marketing, and the convergance of search and social were among the hot topics, tips, and takeaways at INFLECTIONPoint 2012. How to be smart with a strict budget, the importance of timing and levity in social media, retaining value in SEO, content marketing, and the convergance of search and social were among the hot topics, tips, and takeaways at INFLECTIONPoint 2012. 0 Comments

Google Slowed Crawl Rate to Aid Websites Protesting SOPA

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Bing may have seen a bit of a boost in the fresh results department as a result of their slightly faster crawl rate on SOPA Blackout day, while GoogleBot slowed down substantially. Plus, a new infographic shows just how many users were affected. Bing may have seen a bit of a boost in the fresh results department as a result of their slightly faster crawl rate on SOPA Blackout day, while GoogleBot slowed down substantially. Plus, a new infographic shows just how many users were affected. 0 Comments

Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records

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2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over 2010. Google dominated the global paid search market but lost ground to Baidu in the APAC region. 2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over 2010. Google dominated the global paid search market but lost ground to Baidu in the APAC region. 0 Comments