Articles on cost-per-thousand impressions

RSS

Google Brings TrueView Video Ads to Online Games

gamers-on-youtube

Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream ads for game publishers on the DoubleClick Ad Exchange, AdSense for games, and select publishers on AdMob. 0 Comments

Phanteguin: A Phantom & Penguin One-Two Punch From Google

Google Phanteguin

There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering. There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering. 0 Comments

YouTube Unveils New Look to Increase Channel Views, Subscriptions

youtube-new-look-subscriptions

The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. 0 Comments

Testing Google’s Recommended Display Ramp-Up Strategy

green-arrow-up

Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly. 0 Comments

A Beginner’s Guide to Paid Search

paid-search-awareness-research-comparison-buying

As a beginner in the paid search realm, learning the ins and outs of the industry takes some time. So get started now! Here are best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking. As a beginner in the paid search realm, learning the ins and outs of the industry takes some time. So get started now! Here are best practices and optimization strategies for keywords, budgets/bids, ads, targeting, retargeting, and tracking. 0 Comments

How to Focus Your PPC Analysis & Optimization

lost-at-sea-paperwork

With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. 0 Comments

Frequency Capping in AdWords Retargeting Campaigns

bullhorn

Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell yourself too hard or too frequently it can, over time, have a negative impact on your brand. Here’s why to set a cap. 0 Comments

I’m Feeling Lucky: The Confessions of Google Employee Number 59

Douglas Edwards I'm Feeling Lucky Book Cover

"I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company that broke the rules and rocked the world. You'll find many "ah ha" moments in this 432-page-turner for nerds. "I’m Feeling Lucky: The Confessions of Google Employee Number 59" by Douglas Edwards takes you on a trip inside the hyper-energized company that broke the rules and rocked the world. You'll find many "ah ha" moments in this 432-page-turner for nerds. 0 Comments

Slim Down Your CPCs With 3 Compound Metrics

Impression Share Exact - Missed Clicks & Revenue

Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. 0 Comments

The Dawn of Paid Search Without Keywords

We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. 0 Comments

Google Product Listing Ads vs. Text Ads

The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. The results of our Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. 0 Comments

After the Transition: How to Get the Most Out of Bing/Yahoo

The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. 0 Comments