Articles on cost-per-lead

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Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

Why We Need Control in PPC

control-ppc

Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. Modifiers are the answer to many PPC issues. Rather than taking control away from advertisers, modifiers would give marketers the control we need. 0 Comments

14 Top-Notch Resources to Help You Become a CRO Expert

QuickSprout Definitive Guide to Conversion Optimization

It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed. Want to become a conversion rate optimization expert? Start mastering the art of CRO with this collection of great guides and tutorials. 0 Comments

10 Shocking Facts About Content Marketing Today

content-marketing-shockers

Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. 0 Comments

3 Tips for Selling SEO

selling

Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. Successfully selling SEO requires you to wrap your head around important "pain points" and goals of a prospect, and speak to that. Here are a few tips you can use to help cut through the techno-babble, relate to a prospect, and close some business. 0 Comments

4 Mistakes Agencies Make to Lose Clients

Client Agency Love

Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients. Attract new clients and keep clients longer by avoiding these mistakes. These tips will help your search agency or consulting business be more successful. 0 Comments

26 Free (or Free-to-Try) Content Curation Tools

Content Curation

Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. 0 Comments

The Ultimate Entrepreneur’s SEO Checklist for 2014

Swim With the Sharks - Entrepreneurs SEO Guide

How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. 0 Comments

Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content Message Format

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. 0 Comments

Why You Need to Use the Google Analytics AdWords Report

Day Parts

The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. 0 Comments

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

2013-ctr-ad-position-marin

A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. 0 Comments

4 Reasons You Should Start Obsessing About AdWords Quality Score

Cost Per Conversion vs Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. 0 Comments

Improve PPC Performance Now: How to Take Advantage of Seasonality

Spring

Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant, and stand out from competitors. It's also a simple and effective way to boost click-through and conversion rates. 0 Comments

How to Create Your Own Awards Show & Come Out an SEO Winner

Stephen Colbert Awards

Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. 0 Comments

SEM Metrics That Really Matter

metrics-that-matter

It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. 0 Comments

When Paid Search Marketing & Business Operations Come Together

The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. The combined power of business operations and empirical marketing data is powerful and is a win for the entire business. A real life example of why it pays off to meticulously analyze your paid search data. 0 Comments

Balancing Efficiency and Volume in Paid Search

On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. 0 Comments