Articles on cost-per-impression

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What's the 'A' In CPA For Display?

With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. 0 Comments

Up Close With Google AdWords

Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look. Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look. 0 Comments

Up Close With Google AdWords

Forget the hype about what the new cost-per-click AdWords means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look. Forget the hype about what the new cost-per-click AdWords means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look. 0 Comments