Articles on Cost Per Engagement

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SEO Is No One-Trick Pony

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What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy. 0 Comments

SEO and PPC Need to Stop Being Enemies

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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Mobile Advertising Measurement: Winning the Long Game

App Events

Understanding the strengths and limitations of long-term and burst campaigns will enable you to implement successful mobile advertising strategies and improve the probability of achieving a strong return on your ad spend. It's essential to know your users and how they interact with your app. Mobile analytics will allow you to do that and help you win in the long game. 0 Comments

Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

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Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. 0 Comments

26 Free (or Free-to-Try) Content Curation Tools

Content Curation

Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. Content isn't always practical or cost effective to produce on a regular basis. That's where curating content can come in handy. Here's a list of 26 tools you can use to find, aggregate, and share your curated content with the world. 0 Comments

Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content Message Format

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. 0 Comments

Why You Need to Use the Google Analytics AdWords Report

Day Parts

The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. 0 Comments

Mobile Devices to Account for 50% of Paid Search Clicks by December 2015 [Study}

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A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. A new Marin report says that if mobile device growth continues at its current pace, it will represent half of the clicks in paid search by December 2015. This and more in its 2014 annual report on mobile search advertising around the globe. 0 Comments

How to Create Your Own Awards Show & Come Out an SEO Winner

Stephen Colbert Awards

Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill. 0 Comments

How Video Site NDN is Driving 500 Million+ Video Views Per Month

NDN

NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." NDN ranks ahead of Amazon, VEVO, Microsoft, Vimeo, and Turner Digital in the latest comScore video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways." 0 Comments

Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

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Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. 0 Comments

The 3Ps of Content Measurement: Page Rank, Traffic & Engagement

Measure Web Page

Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions. Here are three ways you can measure the success of your content at a page level in 2014. 0 Comments

Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?

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As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation? As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will news that a substantial number of mobile ad clicks are “useless” cause increased hesitation? 0 Comments