Articles on cost per conversion

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3 Ways to Dig Deeper for Bigger Paid Search Success

little-fish

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. 0 Comments

PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

Conversion Rate by Position

Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve. Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an equal and opposite reaction; and remember to focus on the business problem you're trying to solve. 0 Comments

4 Reasons You Should Start Obsessing About AdWords Quality Score

Cost Per Conversion vs Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. 0 Comments

PPC in 10 Minutes Per Day

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In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. 0 Comments

AdWords Top Movers Report: What It Is & What It Should Be

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A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those moves. Here's how to run the report, what data is available, how to use the report, and what Google should improve. 0 Comments

7 Time-Saving Google Analytics Custom Reports

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The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. 0 Comments

7 Questions To Expect From Your New PPC Manager

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So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. So, you’ve taken the plunge and hired a new PPC manager. Maybe you’ve decided to hire a PPC agency, or maybe you’re keeping PPC in house but want someone to manage your program full time. Either way, congratulations! Here are 7 questions to expect. 0 Comments

3 Ways To Calculate PPC ROI

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You want to know if you’re making money on PPC, but what is the best method to calculate the return on your advertising investment? We examine three methods: return on ad spend, return on investment, and profit per impression or click. You want to know if you’re making money on PPC, but what is the best method to calculate the return on your advertising investment? We examine three methods: return on ad spend, return on investment, and profit per impression or click. 0 Comments

How to Focus Your PPC Analysis & Optimization

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With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. With wave after wave of insightful stats, a common hazard for PPC managers is losing site of the shore and getting lost at sea. Here’s how you can avoid losing sight of your core business objectives when you’re neck-deep in statistics. 0 Comments

Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb

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Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite the fact that Google claims higher CTR? A look at client performance data before and after the addition of ads at the bottom of the page. Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite the fact that Google claims higher CTR? A look at client performance data before and after the addition of ads at the bottom of the page. 0 Comments

Conversion Tracking vs. Google Analytics Goals

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Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking or to import goals from Google Analytics. Take a look at why you'd want to choose each method. Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking or to import goals from Google Analytics. Take a look at why you'd want to choose each method. 0 Comments

Google Opens Dynamic Search Ads Program

Google AdWords Logo

Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website, and generate a highly dynamic search ad based on search queries in Google that you don't have set up in AdWords. Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website, and generate a highly dynamic search ad based on search queries in Google that you don't have set up in AdWords. 0 Comments

9 Not-So-Great Points About Adwords Sitelinks

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Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. However, there are some downsides to AdWords sitelinks, including painful conversion tracking and no ability to pause. Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already. However, there are some downsides to AdWords sitelinks, including painful conversion tracking and no ability to pause. 0 Comments

AdWords Campaign Experiments: Details and Pitfalls

Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. 0 Comments

Automate Your AdWords Management with Automated Rules, Part 1

This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. 0 Comments

Make Google AdWords Bidding Features Work for You

What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. 0 Comments

How to Move an AdWords Campaign Without Breaking it

If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process. 0 Comments

SearchDay | Building a Search Marketing Consulting Business

Today's search engine marketing news and opinion: Building a Search Marketing Consulting Business; Google Evolutions: Clouds, Waves, and Shiny Metal; Google Adds Images Next to Maps in Location-Based Universal Search Results; and more. Today's search engine marketing news and opinion: Building a Search Marketing Consulting Business; Google Evolutions: Clouds, Waves, and Shiny Metal; Google Adds Images Next to Maps in Location-Based Universal Search Results; and more. 0 Comments

Using Geo-Targeting to Boost Your PPC Results

Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. 0 Comments

SearchDay | 10 Ways Twitter Can Make Money

Today's search engine marketing news and opinion: 10 Ways Twitter Can Make Money; Web Analytics 101, Part 2; Google Wants Feedback on Ad Planner; and more. Today's search engine marketing news and opinion: 10 Ways Twitter Can Make Money; Web Analytics 101, Part 2; Google Wants Feedback on Ad Planner; and more. 0 Comments

SearchDay | Google Conversion Optimizer: The Best-Kept Secret in PPC?

Today's search engine marketing news and opinion: Google Conversion Optimizer: The Best-Kept Secret in PPC?; A Linking Strategy Is About More Than Just Quality Content; Google Beats Wall Street Estimates for Q4; and more. Today's search engine marketing news and opinion: Google Conversion Optimizer: The Best-Kept Secret in PPC?; A Linking Strategy Is About More Than Just Quality Content; Google Beats Wall Street Estimates for Q4; and more. 0 Comments

Google Conversion Optimizer: The Best-Kept Secret in PPC?

Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. 0 Comments