Articles on Cost Per Click Product Listing Ads

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Product Listing Ads – An Evaluation

Tent Product Listing Ads

The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. The end of product listing ads as we know them makes this a perfect time to evaluate their effectiveness and impact on the industry. 0 Comments

The 10 Best Shopping Engines

Top 10 Comparison Search Engines

A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers. A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers. 0 Comments

ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

flowers-and-chocolates

With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots. With Mother's Day right around the corner, AdGooroo wanted to examine the paid search landscape to see who the leaders were in mobile, desktop, and tablet paid search for the flowers and gifts category. ProFlowers and 1800Flowers claimed the top spots. 0 Comments

What Do Google's Earnings Reports Tell Us About AdWords Trends?

Google AdWords

Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising? Google published their quarterly earnings last week, but they tell us quite a lot about what is happening on AdWords across the market. Paid search budgets are growing. But what's the story with mobile and why aren't CPCs rising? 0 Comments

New Google Shopping Overview & 4 New Tools

Google Shopping Campaigns New PLAs

Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? Google Shopping's latest campaigns structure changes the already significant paid Product Ads on Google Shopping completely. Google Product Listing Ad (PLA) structure and management is changing fundamentally. Are you ready? 0 Comments

Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

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Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October 2012. Marin set out to uncover its progress in the retail space in 2013, including rate of adoption, advertising spend, click-through rate and more. 0 Comments

Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]

ctr1

The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo. 0 Comments

Big Data Marketing's Next Frontier: Paid Search

frontiermarkets

PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. 0 Comments

Mobile Trumps Desktop in Paid Search Click Share [Study]

google-click-by-device

The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion's share of paid clicks at the expense of desktop. The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion's share of paid clicks at the expense of desktop. 0 Comments

Why Negative Keywords are an Absolute Necessity in Your PLA Campaign

armani-code-small-google-pla

Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. Are you maximizing your return on spend in PLA campaigns with negative keywords? Here's why negative keywords should be a strategic imperative for any retailer, especially those with thousands of products/product targets in their PLA campaign. 0 Comments

Advertising on Amazon: 3 Winning Channels

amazon-product-ads-from-external-websites

Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. Amazon is definitely the right place for merchants looking to increase sales – it's just a matter of picking the right advertising product. Here's a rundown of the three most popular forms of Amazon advertising: product, local, and display ads. 0 Comments

Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More

weekly-rundown

Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. 0 Comments

How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

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One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. One easy mistake to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad group and your other ad groups. Here's how to prevent this issue from hurting your campaign. 0 Comments

Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

ibm-cyber-monday

Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. 0 Comments

Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

google-paid-search-q3

Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data and insights for marketers. Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data and insights for marketers. 0 Comments

Top 10 High Impact Google AdWords Innovations to Watch Now

get-offers-adwords-ad-extension

In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. Get ready here and now. In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. Get ready here and now. 0 Comments

Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear

ad-type-share-of-sale

Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how it affects the way people search, and how to fully leverage the shopping formats against regular text ads. 0 Comments

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Google Shopping

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. 0 Comments