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How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal

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A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. 0 Comments

Selecting an SEO Firm: The What, How, and Who

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When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance. When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance. 0 Comments

Time and Money: Small Businesses Have Little of Each

By thoroughly evaluating each search marketing opportunity you're presented with, you'll be more likely to invest your time and money in things that work. A fundamentalist approach to undertaking any SEO or SEM tactics. By thoroughly evaluating each search marketing opportunity you're presented with, you'll be more likely to invest your time and money in things that work. A fundamentalist approach to undertaking any SEO or SEM tactics. 0 Comments

Up Close With Overture's Bid Management

So Overture has finally rolled out its own tool to eliminate bid gaps, but the new system is really a rip-off, right? After all, there are plenty of gaps that remain! Not so, it turns out. So Overture has finally rolled out its own tool to eliminate bid gaps, but the new system is really a rip-off, right? After all, there are plenty of gaps that remain! Not so, it turns out. 0 Comments