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Competitive Analysis in Search Is Linked to Higher Conversions [Data]

Competitive Analysis Distribution

Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line. New data indicates that adding regular competitive analysis and adapting strategy based on that analysis can positively impact your bottom line. 0 Comments

The Correlation Between SEO Success, Budget & Your Executives' Attitude [Data]

Executive Buy-in and High Achieving SEOs

Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here are three approaches to help you gain the support and budget you need to succeed. 0 Comments

3 Metrics to Measure Customer Happiness on Your Website

find-bounce-rate-google-analytics

Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page, and number of pages visited, as these correlate to higher visitor happiness – which correlates to more sales and more loyalty. Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page, and number of pages visited, as these correlate to higher visitor happiness – which correlates to more sales and more loyalty. 0 Comments

2011 Search Ranking Factors Survey Results from SEOmoz

small-domain-level-authority-features

SEO industry survey looks at top ranking factors paired with correlation-based analysis, and features more data, more specific data research, and many new factors entering into the ranking equation. SEO industry survey looks at top ranking factors paired with correlation-based analysis, and features more data, more specific data research, and many new factors entering into the ranking equation. 0 Comments