Articles on core competencies

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Rise of the New School SEO Professional

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There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory? There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory? 0 Comments

Best of the Web Launches ProListing Ahead of 19th Birthday Celebration

Best of the Web

Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going. Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going. 0 Comments

Don't Let Your Agency Fall into the T-Shaped Black Hole

t-shape-employee

Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive. Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive. 0 Comments

Marissa Mayer: Yahoo Will Focus More on Search, Core Products

marissa-mayer-hope-poster

Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the past, like search and mail; and noted the Yahoo-Microsoft search alliance has "fallen below expectations." Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the past, like search and mail; and noted the Yahoo-Microsoft search alliance has "fallen below expectations." 0 Comments

Focusing Your Message from National to Local, Part 1

How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. 0 Comments

The Power of Virtual Search Engine Marketing

Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out. Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here's how the trend is playing out. 0 Comments

What's it Going to Take to Beat Google?

These days, the most popular tech parlor game after guessing Google's IPO date is speculating what it will take to knock the company off its throne as web search champ. These days, the most popular tech parlor game after guessing Google's IPO date is speculating what it will take to knock the company off its throne as web search champ. 0 Comments