Articles on Cookies

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9 Ways to Prepare for a Future Without Cookie Tracking

Chocolate Chip Cookies

With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here's how to earn the respect and trust of visitors and customers. 0 Comments

Cookie Crunch: Complying with the EU ePrivacy Directive in the UK

privacy-image-sew

A long Directive requires brands to get "consent" before tracking consumers. If your UK site isn't compliant yet, you've probably got a breathing space (unless your traffic levels are high and the ICO's noticed you). Here are five ways to comply. A long Directive requires brands to get "consent" before tracking consumers. If your UK site isn't compliant yet, you've probably got a breathing space (unless your traffic levels are high and the ICO's noticed you). Here are five ways to comply. 0 Comments

Google Struggling to Create System to Comply with UK ePrivacy Directive

ICO front page informing users of new cookie law permissions

Google has admitted to struggling with creating a system to abide by new cookie laws due to the sheer number of its products affected by the rules. The ePrivacy Directive requires web sites to gain explicit consent from visitors to install cookies. Google has admitted to struggling with creating a system to abide by new cookie laws due to the sheer number of its products affected by the rules. The ePrivacy Directive requires web sites to gain explicit consent from visitors to install cookies. 0 Comments

Online Advertising: The End of Cookies?

Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly. Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly. 0 Comments

When Clicks Don't Get Credit for the Sale

Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. Get tips on how to investigate conversion tracking problems on your Web site and within your online marketing campaigns, and find methods to get more accurate data. Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. Get tips on how to investigate conversion tracking problems on your Web site and within your online marketing campaigns, and find methods to get more accurate data. 0 Comments

What's the Buzz Behind Behavioral Advertising?

Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? 0 Comments