Articles on conversion funnel

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Justifying Your Spend – Getting SEO Buy-In

money-seo-spend

There comes a time when all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. At some point all search marketers need to justify investment in their channel, something that can be a point of dread as well as a time of great opportunity. 0 Comments

What to Include (& Leave Off) Your Homepage

homepage-structure

Is your homepage doing what it’s supposed to do? Is it answering the necessary questions and putting customers on the path to conversion? If you haven’t taken a look at your homepage structure, now’s the time. Is your homepage doing what it’s supposed to do? If you haven’t taken a look at it, now’s the time. 0 Comments

Easy Landing Page Testing Using DoubleClick Search

Tested

Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users are reacting to your landing pages and tweak those pages to increase conversion rates in a few simple steps. 0 Comments

The Ultimate Guide to Google AdWords Conversion Types

Success

Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why. 0 Comments

Reduce Bounce Rate: 20 Things to Consider

bounce-balls

Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. Reducing the bounce rate on pages that have the highest volume of traffic from your highest converting sources means more engaged visitors and a greater chance of conversion. Here are 20 considerations for reducing your bounce rate. 0 Comments

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

bloomreach-mobile-multidevice-shopping

Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. 0 Comments

5 Tactics to Bridge the Online and Offline Sales Funnel

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Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a few techniques to help boost online conversion rates while enhancing your offline close ratios. 0 Comments

Most Valuable Ecommerce Customers Come from Organic Search [Study]

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Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses. Custora collected data from 86 U.S. retailers with 72 million customers to show which acquisition channels online proved to be the most valuable. Organic search followed by PPC and email trumped other channels like social for ecommerce businesses. 0 Comments

Landing Page Optimization: How to Identify Testing Opportunities

Funnel

Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. 0 Comments

18 Social & Local Marketing Ideas Based on the Consumer Journey

consumer-pathway

These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory. These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory. 0 Comments

A Simple Guide to Google Content Experiments

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Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. Split testing is the single most neglected discipline within the search industry. The good news is, it isn't as technical as you might think, and Google offers a way to get started for free. Learn how to set up, manage, and analyze an experiment. 0 Comments

Search Marketing Horror Tales

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Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful. Witness four of the most spine-tingling and horrifying search marketing mistakes ... if you dare! Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful. Witness four of the most spine-tingling and horrifying search marketing mistakes ... if you dare! 0 Comments

How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics

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If one of your goals is to have a website visitor download a file, such as a PDF, then you have two key methods to track non-HTML downloads in Google Analytics: events or virtual pageviews. Here's how to use both and determine the best one for you. If one of your goals is to have a website visitor download a file, such as a PDF, then you have two key methods to track non-HTML downloads in Google Analytics: events or virtual pageviews. Here's how to use both and determine the best one for you. 0 Comments

Improper URLs: It’s Much More than Just a Page Name!

urlstructure

The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of the site. It's important to show a search engine as well as a user the hierarchy and categorization of site content. The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of the site. It's important to show a search engine as well as a user the hierarchy and categorization of site content. 0 Comments

4 Opportunities to Successfully Optimize the Full Conversion Funnel

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While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it will run dry. Optimizing the “supply side” allows your campaigns to continue to grow and succeed. While conversion optimization on the “demand side” is critically important, you will only be able to squeeze the juice so much – eventually it will run dry. Optimizing the “supply side” allows your campaigns to continue to grow and succeed. 0 Comments

Advanced Channel Sequencing

conversion-process

Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. Each marketing channel – video, PPC, display and social – can play multiple roles throughout the customer acquisition process. Understanding how each channel can help you acquire a new customer is essential to a successful marketing strategy. 0 Comments

Innovative Retargeting Tactics

head-target

The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. Here are a few smart ways marketers can place a retargeting pixel. The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or even other relevant websites. Here are a few smart ways marketers can place a retargeting pixel. 0 Comments

Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

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User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy. Learn how to use psychology and data analysis to shape or improve your CRO strategy. User intent, trust, and a clear understanding of how close your visitors are to the ‘cash register moment’ are key to creating a successful strategy. Learn how to use psychology and data analysis to shape or improve your CRO strategy. 0 Comments

Review of Qwaya's Self Service Facebook Advertising Tool

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With over 850 million users, businesses and web entrepreneurs are flocking to Facebook to acquire a social following of their own. However, until this week, Facebook did not have a good self service tool for managing advertising on their site. With over 850 million users, businesses and web entrepreneurs are flocking to Facebook to acquire a social following of their own. However, until this week, Facebook did not have a good self service tool for managing advertising on their site. 0 Comments

7 Tips for Landing Page Greatness

brand-validation

Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step. Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step. 0 Comments

One-Word Searches: Search Engines Doing More With Less

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We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something else? Let’s see if we can break down this trend and isolate the behavior for what it really is. We’re seeing one-word search queries’ share of total search activity growing fast. Is this due to mobile search, Google Instant, or something else? Let’s see if we can break down this trend and isolate the behavior for what it really is. 0 Comments

Agency SEO Pain Relief

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Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look at the alternative factors that can affect SEO success. Quick-check these SEO data items. Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look at the alternative factors that can affect SEO success. Quick-check these SEO data items. 0 Comments

5 Ways SEOs Can Work with Social Media Managers

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An in-house SEO invests a lot of time creating an enterprise-wide process to work with developers, IT, and other stakeholders. SEOs should also create a process for social media teams since they create a huge amount of content on a daily basis. An in-house SEO invests a lot of time creating an enterprise-wide process to work with developers, IT, and other stakeholders. SEOs should also create a process for social media teams since they create a huge amount of content on a daily basis. 0 Comments

5 Steps to Building a Search Persona

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Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. 0 Comments