Articles on control group

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Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

Search Ads Lift Brand Awareness

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand. While the average brand awareness lift was 6.6 percent, auto and B2B saw a 9 percent lift; CPG an 8 percent life; and retail a 6 percent lift. 0 Comments

How a Preview Image Increased a Landing Page's Conversion Rate by 359%

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Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test. Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion rate than a landing page without the preview image. Here’s how you can conduct your own test. 0 Comments

Success Through Testing: Don’t Forget the Scientific Method

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The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. The Scientific Method is alive and well within the digital marketing and is a powerful tool in driving performance. Hypotheses and predictions begin to show what should be tested, whereas characterizations and experimentation show how to test. 0 Comments