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5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance

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Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns. 0 Comments

The 7 Deadly Sins of PPC Ad Optimization

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Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term. 0 Comments

Branded vs. Non-Branded SEM

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Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here are some of the key considerations to equip you with the information needed to make the right decision for your organization. 0 Comments

3 Keys to Optimizing Your PPC Campaign Structure

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Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting. 0 Comments

Do-It-Yourself Directory Research and Evaluation

Building links and traffic via directory listings is a both critical and confusing for small business owners managing their own SEM. Follow these steps to success in developing your own directory links. Building links and traffic via directory listings is a both critical and confusing for small business owners managing their own SEM. Follow these steps to success in developing your own directory links. 0 Comments