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Online Marketing Fundamentals For New Professionals, Part 1

SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. 0 Comments

Search as a Branding Channel

Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. 0 Comments

What's the Buzz Behind Behavioral Advertising?

Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited? 0 Comments

Targeting Search Ads By Demographics & Behavior

The days of targeting searchers only via keywords are coming to an end. Now search engines are giving you the ability to target searchers by age, gender and other demographics. The days of targeting searchers only via keywords are coming to an end. Now search engines are giving you the ability to target searchers by age, gender and other demographics. 0 Comments

Contextual Ads: Vital to a Search Marketing Campaign?

Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. 0 Comments

Search Can Provide Brand Lift, Study Finds

For search engines and search engine marketers, a holy grail has been figuring out how to attract the big money spent on branding into search. Now a new study gives both parties ammunition to say search can build branding. For search engines and search engine marketers, a holy grail has been figuring out how to attract the big money spent on branding into search. Now a new study gives both parties ammunition to say search can build branding. 0 Comments

Google IPO To Happen, Files For Public Offering

As many expected, Google filed to go public today. In this story, we provide a breakdown of facts and figures from the financial information the company has now published for the first time. As many expected, Google filed to go public today. In this story, we provide a breakdown of facts and figures from the financial information the company has now published for the first time. 0 Comments

Kanoodle Joins Contextual Advertising Fray

Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program. Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program. 0 Comments

Search Engine Contextual Ads Gain Momentum

A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. 0 Comments

The "Secret System" of Search Engine Advertising

Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising to the new world of paid listings. Yet while ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. Search engines have become one of the fastest growing venues in the advertising market, bringing clients from the old world of traditional advertising to the new world of paid listings. Yet while ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry. 0 Comments