Articles on content strategy

RSS

Navigating The Roadblocks of Content Marketing

content-marketing-mistakes

There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings. There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no matter their industry and offerings. 0 Comments

How Your Content Strategy Should Affect Your SEO Expectations

seo-content-intersection

Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

3 Static Content Hacks to Supercharge Your Search Traffic

static-content-hacks-main

Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. 0 Comments

The Rise of Content Performance: The Search and Social Link

Search Social Yin Yang

Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. 0 Comments

"Content Performance Marketing" – 3 Steps to Future Success

future-road-sign-1

As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

The Art of 6 Simple Questions

4-question-marks

How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? 0 Comments

How to Optimize Your Content Strategy With Social Listening

Yoga Social Listening

If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy. Social media monitoriing can do much more than inform your social strategy. Here's how it can also help you optimize your content strategy. 0 Comments

Forget Big Content – Small Content Is Critical to Search Success

Small Content Ideas

There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. 0 Comments

6 Reasons for Your Lack of Content Marketing Success

Typewriter Man Smoking Pipe

If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Have you invested a lot of energy and money into content marketing, but the results aren't meeting your expectations? Here are six possible explanations. 0 Comments

5 Ways to Sell SEO to Your CMO

CEO COO CFO CMO CIO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

Data-Informed Content Strategy

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy. There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy. 0 Comments

Combining Social & Content to Earn Visibility & Earn $$$

money-people-hands-crowdfunding

Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. 0 Comments

Digital Data Trends – Search, Social, & Content Fusion

Key 2014 Digital Marketing Trends

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. 0 Comments

40+ Tools & Tips to Execute a Winning Content Strategy

Excessive Heat Infographic

There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. 0 Comments

4 UX Tips That Will Improve Your Content Strategy

Goal Funnel Google Analytics

Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. 0 Comments

3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

goals-funnel-bullseye

Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. 0 Comments

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

freeform-search-brightedge-data-cube

SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. 0 Comments

You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

Upworthy Headlines

Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. 0 Comments

4 Critical Elements of a Successful Content Marketing Team

Team

The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. 0 Comments

Building a CRAP SEO Content Strategy

Building a CRAP SEO Content Strategy

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. 0 Comments

Content Strategy for an International SEO Campaign

Lorem Ipsum

A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

digital-path-to-succcess-content

A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments

8 Tips for Building Your Internal Content Marketing Strategy

Content Planning

It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. 0 Comments

Holiday Ecommerce SEO: The (Almost) A to Z Guide

The (Almost) A-Z Guide to Ecommerce SEO

Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers. Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers. 0 Comments