Articles on content strategy

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"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

The Art of 6 Simple Questions

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How often do you run into a road block when creating killer content? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? What do you do to keep your blog, video, social streams, presentations, and more fresh and engaging? 0 Comments

How to Optimize Your Content Strategy With Social Listening

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If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy. Social media monitoriing can do much more than inform your social strategy. Here's how it can also help you optimize your content strategy. 0 Comments

Forget Big Content – Small Content Is Critical to Search Success

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There has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. Here's how to ensure you have a strategy filled to the brim not just with content that "fills the gaps," but also with strategic pieces. 0 Comments

6 Reasons for Your Lack of Content Marketing Success

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If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes. Have you invested a lot of energy and money into content marketing, but the results aren't meeting your expectations? Here are six possible explanations. 0 Comments

5 Ways to Sell SEO to Your CMO

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Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

12 Critical Metrics to Help You Build a Data-Informed Content Strategy

Data-Informed Content Strategy

There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy. There are nearly limitless ways to use data. So, how do you go about it? This post will walk you through search, social, and other valuable types of data, then how to pull it all together to use the best bits to inform your content strategy. 0 Comments

Combining Social & Content to Earn Visibility & Earn $$$

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Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts. 0 Comments

Digital Data Trends – Search, Social, & Content Fusion

Key 2014 Digital Marketing Trends

One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together. 0 Comments

40+ Tools & Tips to Execute a Winning Content Strategy

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There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. 0 Comments

4 UX Tips That Will Improve Your Content Strategy

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Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. Seeking more user engagement? Want to turn users into repeat customers? Create a focused content strategy by thinking like a user experience strategist. These tips will provide direction as you plan, create, and implement your content strategy. 0 Comments

3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

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Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. 0 Comments

BrightEdge Unlocks Its Massive Data Cube for On-Demand Research

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SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand research. 0 Comments

You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

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Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. 0 Comments

4 Critical Elements of a Successful Content Marketing Team

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The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. 0 Comments

Building a CRAP SEO Content Strategy

Building a CRAP SEO Content Strategy

How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement. 0 Comments

Content Strategy for an International SEO Campaign

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A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in the location you're targeting. 0 Comments

Why Content Marketing is a Definitive Method for Success in 2014

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A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. Here's what we realized about content marketing in 2013, and where we're headed into 2014. 0 Comments

8 Tips for Building Your Internal Content Marketing Strategy

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It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. 0 Comments

Holiday Ecommerce SEO: The (Almost) A to Z Guide

The (Almost) A-Z Guide to Ecommerce SEO

Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers. Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers. 0 Comments

7 Reasons Your Blog Sucks & How to Fix It

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It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming readers with self-promotion, or making another one of these mistakes, your blog just might suck. It can be difficult to publish engaging, informative and high quality content on a regular basis. If you're making publishing sporadically, spamming readers with self-promotion, or making another one of these mistakes, your blog just might suck. 0 Comments

Marketing & Sales Alignment: 5 Practical Tips

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How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your content strategy? Columnist Brad Miller offers 5 practical tips. How do you tap into the experiences of the sales team in a way that allows for the agile adaptation of your content strategy? Columnist Brad Miller offers 5 practical tips. 0 Comments

7 Ways Your Content Can Increase Facebook Engagement

Engagement Science

A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take. A study conducted via Facebook set out to investigate what type of content was more effective to engage the target audience for an advertiser on social media. Here are seven key points from their findings and some recommended actions you can take. 0 Comments

Claim 2014s Biggest Easy Traffic Opportunity in 3 Easy Steps

The 2014 Traffic Plan

Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible. Want to quickly grow traffic from the content you already have or what you already rank for? This guide to auditing your existing content will give you the best possible chance of ranking it to attract as much traffic as humanly possible. 0 Comments

Content Marketing for Small Business: The Five Ws

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Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your content. Do everything you can to get your good content out there and follow its traction. Even if you're a small business, you can think big in your content and overall business strategy. Here's how to use the five Ws to mold your content. 0 Comments