Articles on content-marketing strategy

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How to Create a Content Marketing Strategy From Your Existing SEO Content

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If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books. 0 Comments

37 SEO Experts You Should Be Following on Twitter

SEO

Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Follow these influential tweeters in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. 0 Comments

Content Conundrum: The Vanity vs. Performance Dilemma

The Curse of Vanity Metrics

The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives. The rise of vanity metrics often detracts content authors from the true meaning and value of publishing great content. These objectives actually matter. 0 Comments

Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

Myth vs Reality

Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls. Content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about that require dispelling. Avoid these common pitfalls. 0 Comments

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Most Important Content Marketing Objectives

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. 0 Comments

How to do SEO for Local Business, WITHOUT Content Marketing

Get Found Locally

Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content. 0 Comments

Conquering Content Marketing, Step 2: The Content (and Plot) Develops

Content Development Framework

Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. Great content begins with a great idea. But not all great ideas become reality. Also, your brand can't always control content creation. So what will happen if the content you create goes terribly wrong or you find yourself in some hot water? This. 0 Comments

8 Tips for Building Your Internal Content Marketing Strategy

Content Planning

It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. It can be difficult to keep your own content marketing goals on track when competing with other business goals. But having a strategy helps. Here's how to create a content strategy that will power you toward where you need to go. 0 Comments

SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

SEO in 2014

Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more. Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest blogging, and more. 0 Comments

Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

Web Presence Brand Discoverability

Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement. Marketers and brand leaders need to consider how their brand content is discovered and engaged with by searchers on a mobile device compared to a desktop. Here are five ways brands and agencies can ensure maximum mobile search reach and engagement. 0 Comments

How to Write Great Content: Because Awesome Content Won't Write Itself...

Awesome

We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn't going to write itself. It doesn't just happen. This is how you write it. We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty. But how do we do it, consistently? Awesome content isn't going to write itself. It doesn't just happen. This is how you write it. 0 Comments

Time for a New Definition of SEO

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SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence. SEO in the digital marketing mix is here to stay. Standardizing a definition of SEO will help buyers better understand the importance of it, the reason for committing to it, and the short- and long-term impact an SEO strategy has on a web presence. 0 Comments

Matt Cutts on Links & How to Succeed With Content Marketing

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In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers. In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers. 0 Comments

Guest Blogging vs. Guest Posting – Imagine A World Without Links

guest-badge

For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format. 0 Comments

3 Keys to Activating an Audience with Smarter Content

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Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). Effective content marketing should leverage tools and technologies that track and make actionable data relating to your audience (target vs. actual), content (forms and stories), and points of distribution (devices, sites, context). 0 Comments

Creative Content Marketing: Winning Hearts, Minds & Wallets

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The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. 0 Comments

How to Make Video a Successful Part of Your Content Marketing Strategy

digital-video-strip

When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO? When developing your video strategy, it’s important to ask yourself what you’re looking to gain from it. Start by defining your approach and establishing if your goals are realistic and attainable. Do you want to go viral or improve your site's SEO? 0 Comments

Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

unruly-fortune-teller

Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed. Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed. 0 Comments

10 SEO Truths of 2012 for Agencies & In-House Teams

hierarchy-of-web-presence-optimization-2

In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here's why. In a constantly changing world where Google updates its algorithm on a daily basis and your competitors continue to optimize their web presence, the importance of SEO in the digital marketing mix remains unchanged and unchallenged. Here's why. 0 Comments

SEO – Content | Confusion | Clarity

real-content-marketing-strategy

Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels. Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels. 0 Comments

Is rel=author Really a Good Way to Judge Sources of Good Content?

brand-content-marketing-graph

Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages. 0 Comments

How to Create an Editorial Calendar That Will Grow Your Audience

calendar

Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that regularly delivers intriguing pieces to your audience through a variety of channels. Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that regularly delivers intriguing pieces to your audience through a variety of channels. 0 Comments

Research & Thought Leadership: Top 10 Content Creation Ideas

leadership-contest

It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access. By focusing on a creative content marketing strategy, you will attract links, likes, shares, referrals, and visitors. 0 Comments