Articles on Content marketing

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5 Ways to Use Your Competitors to Gain SEO Momentum

seo-momentum

It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality. It seems crazy to think that you can use your competitors, and actively work with them to lead your SEO campaign to success, but this is the reality. 0 Comments

5 New Types of Content for the Future of Marketing

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Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns. Every search marketer knows that a good SEO strategy rests on the strength of its content. 0 Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

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In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." 0 Comments

SEO and Content: Best Practices From the Adobe Summit

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At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey. At the Adobe Summit event this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey. 0 Comments

What’s Newsworthy About Your Client?

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It's no secret that great content can generate links, which in turn can boost SEO. But how can you determine what's newsworthy about your client in order to produce that good content? How can you determine what's newsworthy about your client in order to produce that good content to generate links and boost SEO? 0 Comments

Content Marketing Without Marketing Is Just Content

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Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. How can you use SEO techniques to market your content? Content marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. 0 Comments

10 SEO Stories From the Front Lines

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Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps. 0 Comments

How to Create a Content Marketing Strategy From Your Existing SEO Content

contentmarketing-seo-recycling

If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books. 0 Comments

The "Content-Driven" Sales Funnel

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Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with. It’s always best to take a keyword-centric approach to content marketing to begin with. 0 Comments

"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments