Articles on Content marketing

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How to Create a Content Marketing Strategy From Your Existing SEO Content

contentmarketing-seo-recycling

If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, or e-books. 0 Comments

The "Content-Driven" Sales Funnel

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Though the "integrated" approach to content marketing will mean that your content is discovered through many varied channels, including search, it’s always best to take a keyword-centric approach to begin with. It’s always best to take a keyword-centric approach to content marketing to begin with. 0 Comments

"Content Performance Marketing" – 3 Steps to Future Success

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As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. The next path we take with content will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere. 0 Comments

How to Easily Scale Content Creation

content-creation

With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content? 0 Comments

What Makes Content Shareable & Why It Matters for SEO

Social Media Sharing

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? 0 Comments

How to Optimize Your Content Strategy With Social Listening

Yoga Social Listening

If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy. Social media monitoriing can do much more than inform your social strategy. Here's how it can also help you optimize your content strategy. 0 Comments

4 Amazing Things You Simply Must Know About Sensational Headlines

Headline Preferences and Clarity

If readers are developing headline fatigue, but content creators continue to be chartered with driving traffic, where does that leave marketers when it comes to how to approach headlines? Here are some key takeaways from a study of headlines. Readers are developing headline fatigue, but content creators must still drive traffic. Where does that leave marketers when writing headlines? 0 Comments

How to Implement an Engaging Content Marketing Plan for the Finance Industry

Finance Industry Content Marketing Plan

How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry. 0 Comments

10 Shocking Facts About Content Marketing Today

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Content marketing is a core facet of the digital marketing industry, yet there are still some facts about this strategy that may surprise or even shock you. Content marketing is a core facet of the marketing industry, yet there are still some facts about this strategy that may surprise or even shock us. 0 Comments

gShift Gives Marketers Additional Ways to Track Content Performance

Content

SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on. 0 Comments

7 Ways Content Marketing is Like a Relay Race

Runners

Just as you wouldn't typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race. Content marketing has many moving parts that need to be synchronized to execute properly. Here's what a relay race can teach you about content marketing. 0 Comments

Why Small Business Should Care About Native Advertising

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As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. As SEO continues to move away from explicit link building and toward content marketing, using native ads as a content discovery mechanism is a smart move for small businesses trying to reinvent their SEO strategies and ride the latest trend. 0 Comments

Should You Syndicate Your Blog to Get More Traffic & Leads?

Syndicated Content Traffic Peak

Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Here are a few best practices to follow when using syndication as a blog promotion tactic. Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Here are a few best practices to follow when using syndication as a blog promotion tactic. 0 Comments

From Link Building to Link Earning: 3 Ways to Transition

Creative Link Earning

Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to. Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to. 0 Comments

40+ Tools & Tips to Execute a Winning Content Strategy

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There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment. 0 Comments

Influence the Influencers: The Magic of Co-Created Social Content

Magic smoking top hat

The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand. 0 Comments