Articles on Content marketing

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5 Modern-Day Alternatives to Link Building

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Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." 0 Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

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Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. 0 Comments

How to Do Unintentional Link Building

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Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general. Despite Google's stance against "links intended to manipulate a site's ranking," link building is a natural, non-manipulative part of creating content, PR and digital marketing in general. 0 Comments

7 Content Growth Hacks to Help Drive More Qualified Traffic

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Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. 0 Comments

Google Job Ad Demonstrates Data Focus

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Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. Big data has recently become enmeshed in every aspect of marketing and SEO is no different, as demonstrated by a recent job posting for an SEO program manager at Google. 0 Comments

Four Link Lessons from #SESAtlanta

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SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta. SEOs and marketers from Cheapflights, the Atlanta Hawks, Care.org, and CNN discussed their top strategies for keeping sites relevant at SES Atlanta. 0 Comments

Bill Hunt's 5 Epiphanies for SEO #SESAtlanta

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At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career. 0 Comments

Come On, Google. Let the Little Guy Earn a Link!

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Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. Though Google's position that great content will result in links works for large companies, it doesn't always work that way for small and medium businesses. 0 Comments

A Marketer's Plea: Don't Be Afraid to Ask for Links

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While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. While many marketers view asking for links as a manipulative invitation for trouble, links are a fundamental part of digital marketing and they don't come for free. 0 Comments

The Rise of Content Performance: The Search and Social Link

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Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success. 0 Comments

Blogging and SEO: A Relationship It Pays to Nurture

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A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content. A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. 0 Comments

6 Content Tips for Adapting to the Post-Mobilegeddon World

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Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption. Beyond site and landing page adjustments, marketers should be mindful of how to format and align their content for maximum mobile impact and consumption. 0 Comments

Tapping Into Your Alpha Audience: How Blogger Outreach Can Amplify Your Reach

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To grow organic rankings safely, links have to be earned on the basis of great content. But if the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify? If the reality is that only 2 percent of followers share content — what hope do you truly have of earning links if your audience doesn’t share or amplify? 0 Comments

5 Ways to Use Your Competitors to Gain SEO Momentum

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It seems crazy to think that you can use your competitors, and sometimes actively work with them to lead your SEO campaign to success, but this is the reality. It seems crazy to think that you can use your competitors, and actively work with them to lead your SEO campaign to success, but this is the reality. 0 Comments

5 New Types of Content for the Future of Marketing

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Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their existing search campaigns. Every search marketer knows that a good SEO strategy rests on the strength of its content. 0 Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

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In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." 0 Comments

SEO and Content: Best Practices From the Adobe Summit

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At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey. At the Adobe Summit event this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey. 0 Comments

What’s Newsworthy About Your Client?

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It's no secret that great content can generate links, which in turn can boost SEO. But how can you determine what's newsworthy about your client in order to produce that good content? How can you determine what's newsworthy about your client in order to produce that good content to generate links and boost SEO? 0 Comments