Articles on content farms

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Will 'Softer' Google Panda Help Small Businesses Rank Better?

panda-toon

Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted by previous versions of the algorithm that Google has unleashed periodically since its initial launch in February 2011. Google is working on a refresh of Panda, a "kinder, softer Panda" meant to help small businesses that may have been impacted by previous versions of the algorithm that Google has unleashed periodically since its initial launch in February 2011. 0 Comments

You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

Upworthy Headlines

Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. Certainly there is much to learn from the likes of BuzzFeed and Upworthy, but what basic tenets should rule your quality assurance process? Here are four important things mid- to large-size companies should know about developing a content strategy. 0 Comments

DuckDuckGo Celebrates 1 Billion Searches in 2013

duckduckgo-search-volume

Niche search engine DuckDuckGo announced it served more than 1 billion queries in 2013. Spikes in traffic occurred around the time the NSA surveillance scandal broke, catapulting traffic on the "anonymous search" engine around May of last year. Niche search engine DuckDuckGo announced it served more than 1 billion queries in 2013. Spikes in traffic occurred around the time the NSA surveillance scandal broke, catapulting traffic on the "anonymous search" engine around May of last year. 0 Comments

SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

Mike Grehan Patrick Thomas Matt Cutts

Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web. Designing a search engine is no easy task. Should a search engine filter explicit types of content? Here's a look at the slippery slope Google and many other search engines must navigate when creating algorithms to crawl the web. 0 Comments

Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

panda-and-penguin

Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here's why quantity always wins. Google uses many quality indicators – inbound links, social signals, authority, PageRank, etc. – to determine the relevancy of a web page to a search term. However, these are prone to mistakes and manipulation. Here's why quantity always wins. 0 Comments

10 Ways Rehashed Content Fails Your Website

spinning

Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition. Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition. 0 Comments

Goodbye, Associated Content. Hello, Yahoo Voices.

yahoo-voices

Yahoo is rebranding Associated Content – the article creation and distribution site – as Yahoo Voice. The transition to a new name also updates the design, standards for publication, and the content base. 75,000 pieces of content are being retired. Yahoo is rebranding Associated Content – the article creation and distribution site – as Yahoo Voice. The transition to a new name also updates the design, standards for publication, and the content base. 75,000 pieces of content are being retired. 0 Comments

A Few Lessons I Learned About Online Writers Down on the Content Farm

panda-suite-pv-chart-1

Post-Panda, more companies and marketers seem to realize that you get what you pay for with web content. So how did content farms grow into the monsters they became, who contributed to the problem, and why should we never let it happen again? Post-Panda, more companies and marketers seem to realize that you get what you pay for with web content. So how did content farms grow into the monsters they became, who contributed to the problem, and why should we never let it happen again? 0 Comments

15 Search & Social Takeaways from SES Toronto 2011 #sesto

SES Toronto 2011

Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events. Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events. 0 Comments

The Social Connection between Google Panda and Google +1

Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused. Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused. 0 Comments

10 Types of Helpful SEO Content

Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. 0 Comments