Articles on content development

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8 Content Marketing Lessons From Improv

Improv

Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing. Yes, it's true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing. 0 Comments

4 Critical Elements of a Successful Content Marketing Team

Team

The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. The composition and talents of your team are absolutely critical. Here's a close look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. 0 Comments

Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

Rand Fishkin

Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing. Six key takeaways from Rand Fishkin, CEO of Moz, on local search for national brands, how to stand out with content marketing, where to publish content, relationships, link building vs. social signals, and the importance of email marketing. 0 Comments

5 B2B SEO Recommendations for the Dog Days of Summer

Additional Search Experiences

Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note. Late summer is the ideal time to tighten SEO strategy and put in motion steps for the fall and winter. Here are five recommendations to help B2B SEO professionals get through the dog days of summer and into position to end the year on a high note. 0 Comments

How to Create Great Content: Start by Creating Content for Yourself

moths-light

Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience. Here's why a long-term content strategy rooted in "how do I create content that I myself would genuinely want to consume?" rather than "how do I get people to my website?" will raise the quality of your content and help build an audience. 0 Comments

It's Time to Change the SEO Mindset

Stop the Link Addiction

The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends. The whole nature of search has changed drastically. But what isn't entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of "just throw some links at it" are well and truly gone, my friends. 0 Comments

How to Use Journalism to Create Context for Keywords & Content

the-daily-question-who-what-where-when-why-how

Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enhance research, and learn about the audience, brand, and intent behind the keyword. Your content plan doesn’t stop at keyword research. Without context, they’re just words that only provide the first step. Learn how to use the “5 W’s and an H” to enhance research, and learn about the audience, brand, and intent behind the keyword. 0 Comments

SEO Fail! 10 Most Commonly Overused Website Techniques

stamp-fail

Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user experience, SEO efforts, and conversion rates. Too often, websites pick up a technique just because another site uses it thinking it's amazingly cool. But flashy techniques like infinite scroll and vertical scroll are probably hurting your user experience, SEO efforts, and conversion rates. 0 Comments

Keywords Are Dead! Long Live User Intent!

keywords-are-dead

Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. 0 Comments

ROPE: 4 Essentials for Global Integrated Digital Marketing

Rope

Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. Integration continues to be a problem, especially across organizations with a global market presence online. The solution? Focus on improving these areas in 2013 to drive online marketing integration and enable efficiency across global regions. 0 Comments

Why Your Link Requests Are Failing

Fail Stamp

You need to stop link building and start content development. The types of content that people will want to link to offer value, such as how to guides, tutorials, detailed histories, facts about the industry, current trends, videos, and so forth. You need to stop link building and start content development. The types of content that people will want to link to offer value, such as how to guides, tutorials, detailed histories, facts about the industry, current trends, videos, and so forth. 0 Comments

Backlink Tool Review: Ontolo

Ontolo Main Screen

Ontolo is a backlink discovery tool that will continually search for new potential link partners. By automating certain parts of the discovery process, Ontolo has the potential to cut down time spent researching new link propsects by 80 percent. Ontolo is a backlink discovery tool that will continually search for new potential link partners. By automating certain parts of the discovery process, Ontolo has the potential to cut down time spent researching new link propsects by 80 percent. 0 Comments

Web Development: Throw Out the Cookbook, It's Jenga Time!

This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local results. All of it is now a big heaping pile of intertwined supports that rely on each other to determine your ROI. This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local results. All of it is now a big heaping pile of intertwined supports that rely on each other to determine your ROI. 0 Comments

Key Steps to Launching a Global Website

Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. 0 Comments

4 Things SEOs Should Consider When Creating Content

When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. 0 Comments

How to Chase the Long Tail

Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it? Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it? 0 Comments

Content Creation: About Journey, Not Destination?

Is creating content really the cornerstone of SEO? If so, do you pay your writers? Or do you expect them to UGC you and write for free? Find out your options, including the road less traveled. Is creating content really the cornerstone of SEO? If so, do you pay your writers? Or do you expect them to UGC you and write for free? Find out your options, including the road less traveled. 0 Comments

Knock It Out of the Linkin' Park!

Sometimes you think you know an SEO. Sometimes you don't. Check out this breakout column. Another SEO Rock Star Is Born. Sometimes you think you know an SEO. Sometimes you don't. Check out this breakout column. Another SEO Rock Star Is Born. 0 Comments