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Start creating great, engaging, high-quality content with this collection of content marketing tactics, trends, ideas, strategies and best practices.

What Would You Do If You Were CEO of Skyscanner?

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In the spirit of a Skyscanner promotion giving someone the chance to spend the day as CEO of the travel search engine, we posed the questions to some of Search Engine Watch's columnists. To celebrate reaching 40 million users, Skyscanner is giving its CEO the day off and inviting someone else to take his place - what if that someone were an SEW contributor? 0 Comments

14 Things to Do When You Get Great PR but No Editorial Links

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Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage. Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on for maximizing the benefits of coverage. 0 Comments

SEO Crisis: User Experience vs. Backlinks

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While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not more, important. 0 Comments

Moz Ranks Ranking Factors

Rank Metric

Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social. Following SearchMetrics' study on the factors that will get you ranking high in Google, Moz actually ranked them. The studies saw eye-to-eye on technical factors, but differed on social. 0 Comments

Are You Optimistic About SEO?

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Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. 0 Comments

3 Simple Ways to Ensure Your SEO Strategy Isn’t Going Stale

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The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date. The next time you have some extra time, reviewing your key landing pages and revisiting your long-tail keyword strategy are productive ways you can keep your SEO efforts up-to-date. 0 Comments

How Do You Rank on Google?

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Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

5 Modern-Day Alternatives to Link Building

Lots of Links

Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." Things like social shares, third-party reviews and Nofollow links are just as valuable as traditional links, but don't carry the same risk of penalty or the stigma of "link building." 0 Comments

How Your Content Strategy Should Affect Your SEO Expectations

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Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

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Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. 0 Comments

Social and SEO Work Better Together

Social Media Sharing

While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. 0 Comments

11 SEO Tactics You Need to Know in 2015

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As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. 0 Comments

5 Reasons to Ignore SEO

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With the dramatic growth of the social Web, and the new ways we can now analyze our traffic and results, should we still be focusing on SEO as a primary marketing avenue? Should we still be focusing on SEO as a primary marketing avenue? 0 Comments

SEO Advice for the SMB

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There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? 0 Comments