Articles on content

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Start creating great, engaging, high-quality content with this collection of content marketing tactics, trends, ideas, strategies and best practices.

How Your Content Strategy Should Affect Your SEO Expectations

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Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. Without a content strategy that appeals to everyone who searches for a specific keyword, rather than just your target audience, you may not achieve the SEO results you're hoping for. 0 Comments

Content Marketing: Big Publicized Events Or Continuous Engagement?

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Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. Brands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable to your business model and customer base. 0 Comments

Social and SEO Work Better Together

Social Media Sharing

While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. 0 Comments

11 SEO Tactics You Need to Know in 2015

seo-building-blocks

As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. As search engines continue to evolve, marketers must improve their skills to keep up. These 11 tips will help you excel in SEO in the coming year. 0 Comments

5 Reasons to Ignore SEO

ignore-seo

With the dramatic growth of the social Web, and the new ways we can now analyze our traffic and results, should we still be focusing on SEO as a primary marketing avenue? Should we still be focusing on SEO as a primary marketing avenue? 0 Comments

SEO Advice for the SMB

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There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? 0 Comments

Not Everything in Today's SEO Has to be Organic

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SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations. SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations. 0 Comments

5 Content Questions to Guide Your Site Redesign

User Flow

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. These are five of the most important content questions you need to answer before you revamp your website. 0 Comments

How to Ensure Your SEO Strategy Delivers the Right Traffic

Red Bullseye

When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers. Follow these three steps to make sure your top rankings deliver the right traffic to your website, traffic that will actually convert into new customers. 0 Comments

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Organic Search Equals 64 Percent of all Website Visits

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. 0 Comments

Matt Cutts on How Google Ranks Pages That Don't Get Many Links

Matt Cutts

How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. 0 Comments