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Start creating great, engaging, high-quality content with this collection of content marketing tactics, trends, ideas, strategies and best practices.

Not Everything in Today's SEO Has to be Organic

mainimage

SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations. SEO is now more about the amount and quality of the outreach you can do to pitch content to the right audience in order to grow exposure, shares, links and citations. 0 Comments

5 Content Questions to Guide Your Site Redesign

User Flow

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. These are five of the most important content questions you need to answer before you revamp your website. 0 Comments

How to Ensure Your SEO Strategy Delivers the Right Traffic

Red Bullseye

When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers. Follow these three steps to make sure your top rankings deliver the right traffic to your website, traffic that will actually convert into new customers. 0 Comments

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Organic Search Equals 64 Percent of all Website Visits

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. 0 Comments

Matt Cutts on How Google Ranks Pages That Don't Get Many Links

Matt Cutts

How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. How does Google determine that content is quality, when there aren't many links pointing to it? Or how is it determined that the content is spammy or thin, when there are a lot of links pointing to it? Google's Matt Cutts explains. 0 Comments

Here's Why Your Editorial Calendar Isn't Working...

Calendar

They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. They said that content was king and that editorial calendars would be our pathway to the kingdom. Maybe all of that is true. But if your editorial calendar isn't producing the results you had hoped for, here's why and what you can do about it. 0 Comments

Model Battles Google, Yahoo in Court Over Images Linking Her to Porn Sites

Maria Belen Rodriguez Blurred Google Image Search

A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that "search engines are neutral platforms that do not create nor control content on the web.” A lawsuit by Argentinian model Maria Belen Rodriguez alleges that the search results have ruined her life and damaged her reputation. Google counters that "search engines are neutral platforms that do not create nor control content on the web.” 0 Comments

Google Warns Against Sneaky Redirects in Updated Guidelines

manipulate

Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites. Google has provided more examples of types of manipulative redirects they are cracking down on. This includes showing one page to desktop users but a completely different page to mobile users, and hacked sites redirecting users to other pages/sites. 0 Comments

Google's Matt Cutts: Small Sites Can Beat Large Sites in Search Results

Matt Cutts

If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results? If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search results? 0 Comments

5 Ways You Can Avoid FOMO When Developing a Website

Visual Website Optimizer Test Results

Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios. Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios. 0 Comments

Passable SEO Content is so Passé: Create Something Powerful & Engaging

Passable Content

The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content. The best writing comes when we have something to say. Something that's unique, surprising, and impacts our clients' customers. It's our job to help them create it. Here's how to move from creating passable content to fresh and original content. 0 Comments

How to Deliver Useful Marketing With Video Resource Microsites

Safenet

Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. Video is a must-have format for marketers. Here are a few video resource sites that deliver value to potential buyers and accelerate funnel conversion. Across these examples, we'll illustrate five common traits of useful video resource microsites. 0 Comments

7 Ways to Get More Links From Every Piece of Content You Produce

content

Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. Some amazing pieces of content have been created over the years that failed to gain links. Don't let this happen to you. Here's how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach. 0 Comments

Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

oh-yes-its-free

Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche. 0 Comments

10 Lessons On Creating Spectacular Content

new-york-fireworks

Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. Creating spectacular content may seem daunting if you've never done it before – and it may seem risky because results can't be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started. 0 Comments

IAB Tackles Native Advertising Standards as FTC Investigates

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The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. 0 Comments

Google Starts Indexing App Content

Google App Indexing

Developers now have the option to get their app content indexed, and that content to be opened up within the app on Android devices. This will help provide a seamless user experience for users when they are alternating between websites and apps. Developers now have the option to get their app content indexed, and that content to be opened up within the app on Android devices. This will help provide a seamless user experience for users when they are alternating between websites and apps. 0 Comments

5 Inbound Marketing Essentials to Audit

Storefront

As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action. As you go through an audit of your company's current demand generation status, here are some tips and questions to ask about your target audience and messaging; website/homepage; blog; social presence; and lead captures/call to action. 0 Comments