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Apple Watch Opens New Doors in Local Search

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The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. The latest Apple device will likely put added pressure on hyper-local searches, making it even more important for businesses to ensure they can be found. 0 Comments

YP Taps Goodzer for Enhanced Local Data

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YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. YP says it will add hyper-local data about products and services to "a select portion of [its] 20 million business listings" as a result of the deal. 0 Comments

Bing Makes Technical Searches Easier

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Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products. Bing says it has streamlined technical searches, including easier API and code search reference queries, as well as simpler access to information about software and Microsoft products. 0 Comments

You Can Now Link Your Google My Business & AdWords Accounts

50 Percent of Smartphone Searchers Visit Local Stores

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they're ripe to purchase. 0 Comments

Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

Search Ads Lift Brand Awareness

When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand. While the average brand awareness lift was 6.6 percent, auto and B2B saw a 9 percent lift; CPG an 8 percent life; and retail a 6 percent lift. 0 Comments

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

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The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions. 0 Comments

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

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Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. 0 Comments

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

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Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it. 0 Comments

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

Automotive Ad Spending Insights

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. 0 Comments

73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

Who Consumers Blame for Incorrect Information

The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. The majority of consumers (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable. 0 Comments

Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

The Power of Video for Small Business

New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. 0 Comments

Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

Yelp Consumer Alert

In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. In a recent interview, Yelp CEO Jeremy Stoppleman discussed what his company has been doing for the past two years to combat fake reviews, and how the Yelp team studies fake reviews, seeking commonalities and abnormalities they can filter for. 0 Comments

IAB Tackles Native Advertising Standards as FTC Investigates

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The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. The Interactive Advertising Bureau is attempting to set industry standards in regards to native advertising, though whether or not self-regulation by advertisers will be enough to satisfy the Federal Trade Commission remains to be seen. 0 Comments

FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

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The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online. 0 Comments

New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices

What is a Cross-Device Conversion

Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting. Google AdWords has announced a major reporting update to conversion tracking called Estimated Total Conversions. This feature provides estimates of conversions that take multiple devices to complete and adds this data to the conversion reporting. 0 Comments

Nielsen Study: 48% Trust Search Ads

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Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. Forty-eight percent of consumers trust ads in search engine results, online video, and social networks. That's according to a recent report from Nielsen, Trust In Advertising 2013, which found that consumer trust in online advertising is increasing. 0 Comments

'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

Understanding Geo-conquesting

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. 0 Comments

Instagram Video: How Brands are Using Their 15 Seconds

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Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature. Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature. 0 Comments

From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

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What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns. What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are directly leading to consumers actually buying a product will give you great insights and help optimize your campaigns. 0 Comments

46% of Searchers Now Use Mobile Exclusively to Research [Study]

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New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity. New research also shows that one out of every three respondents use a mobile device throughout the entire purchase process. Sixty percent of smartphone users across the categories examined completed purchases related to their mobile activity. 0 Comments