Articles on consumer behavior

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Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report

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Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. Mary Meeker may be a venture capitalist and not a local marketing specialist, but the main Internet trends affecting her world - the growth of mobile and mobile wallets, in particular - are crucial to ours, as well. 0 Comments

Display Advertising Views Have 'Positive Impact' on Consumer Behavior

Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. 0 Comments