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Google AdWords Adds Consumer Rating Annotations

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AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. 0 Comments

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

Global Retail Shopping Season Share of Paid Search Revenues by Device

Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave. Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here's how to equip your paid search and social campaigns to ride the mobile wave. 0 Comments

Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

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Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. 0 Comments

Black Friday Readiness With Search in Mind: Is Your Business Ready?

When Shoppers Plan to Start Making Holiday Purchases

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. 0 Comments

New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

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Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions. Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how the keywords and ads across all their accounts work together to lead to conversions. 0 Comments

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

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Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. 0 Comments

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

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There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. 0 Comments

Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

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Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. 0 Comments

3 Tips for Marketers Ready to Invest More in Mobile

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The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets. Here’s why marketers must fully capitalize on the opportunity, and three ways to do so. 0 Comments

How to Leverage Consumer Intent to Maximize PPC Performance

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Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a “bottom of the funnel” sales collection agent. Understanding consumer intent and tying those intentions to specific content and KPIs helps attract additional searches, create relationships with new prospects, and grow the value of search beyond a “bottom of the funnel” sales collection agent. 0 Comments

3 Ways to Begin Aligning Your PPC & SEO Strategies

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Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business - will benefit from this powerful combo. Here are three ways to better coordinate your paid and organic programs. Aligning your search strategies between paid and organic may not be easy. In the end, your consumer - and therefore your business - will benefit from this powerful combo. Here are three ways to better coordinate your paid and organic programs. 0 Comments

BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

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BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent. BloomReach has announced a real-time freshness update to their big data cloud marketing Web Relevance Engine, allowing companies to serve up more relevant, timely content for paid/organic search and social visitors based on visitor intent. 0 Comments

Paid Search Ads Bring Big In-Store Results [Study]

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A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of in-store revenue. Does it make sense to use coupons for your store? If so, here are some coupon marketing strategies. 0 Comments

10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

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How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers develop strategies to reach new customers. How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and five action items that will help e-tailers develop strategies to reach new customers. 0 Comments

Search Campaigns Boost Phone Calls to Businesses

As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements. As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements. 0 Comments

Why Should I Book My Vacation Via Your Travel Site?

Elisabeth Osmeloski tells owners and managers of travel sites how to convince every traveler that their service provides the most value. Do this well, and word of mouth marketing will kick in. Elisabeth Osmeloski tells owners and managers of travel sites how to convince every traveler that their service provides the most value. Do this well, and word of mouth marketing will kick in. 0 Comments