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Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

Bing It On London

Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes aimed at Google and kicked off another Bing It On advertising campaigns, this time in the UK. Just days after the validity of the Bing It On Challenge faced serious questions, Microsoft has apparently decided that people need more marketing pokes aimed at Google and kicked off another Bing It On advertising campaigns, this time in the UK. 0 Comments

Landing Page Optimization Pitfall -- Not Collecting Enough Data

In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. 0 Comments

Lies, Damned Lies, and Statistics in Landing Page Optimization

The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. 0 Comments