Articles on comScore

RSS

YouTube Keyword Tool Goes Missing

shutterstock-187664090

Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account. Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on Sept. 1, requiring users to access an AdWords account. 0 Comments

Yahoo Recovers From Search Share Low in June

shutterstock-139538621-1

Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up. Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. 0 Comments

Watch Time Now Impacts Facebook News Feed Video Rankings

Facebook Like button on a keyboard

Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares. The new video ranking considers whether a user has watched a video and for how long, in addition to previous factors such as likes, comments, and shares. 0 Comments

Is comScore's Google Search Share Data False? Not Exactly

Organic Search Distribution comScore vs Conductor

Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. 0 Comments

5 Ways to Sell SEO to Your CMO

CEO COO CFO CMO CIO

Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

80% of Local Searches on Mobile Phones Convert [Study]

The Cross-Device State of Local Search

What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. 0 Comments

Bing Product Ads Now Open to All U.S. Advertisers

Bing Product Ads Bouquet

Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. 0 Comments

Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot

Woman Watching Video

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. 0 Comments

Online Content Videos Break Record with 52 Billion Monthly Views

Selfie Shootout

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. 0 Comments

20 Top YouTube and Video Marketing Stories of 2013

GEICO Hump Day

YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. 0 Comments

Video Ad Views Have More Than Doubled Since Last Year

video optimization

Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. 0 Comments

U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

holiday-shopping-adobe

The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. 0 Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

vindico-200x67

The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. 0 Comments

Make Way for YouTube Partner Channels in Online Video Rankings

Make Way for Ducklings

The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month. The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month. 0 Comments

Google Fails to Gain Search Market Share, Bing Steals From Yahoo

Google Bing Yahoo

It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo's expense. It's been three months since we last checked in on comScore's monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo's expense. 0 Comments

Google Lets Advertisers Test Nielsen Measurement Tags on YouTube Ads

More Consumers Watch YouTube Than Cable

Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. Google is allowing advertisers to test Nielsen's online ad measurement product when they negotiate ad buys on Google's YouTube. Many industry analysts say Google's new position could fuel the shift of additional TV ad dollars to YouTube. 0 Comments

Google AdWords Adds Search Network with Display Select Option

Google Search Network With Display Select

Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to perform the best. Initial tests showed 35 percent higher click-through rates and 35 percent lower costs. Google's new option uses improved signals and methods to determine which of the display network sites an advertiser's ads are likely to perform the best. Initial tests showed 35 percent higher click-through rates and 35 percent lower costs. 0 Comments

Yahoo Remains Top Web Property: comScore

yahoo-logo-change-1

Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties. Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties. 0 Comments

Validity of Bing It On Challenge Results Put Bing on Defense

Bing It On

According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted. According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted. 0 Comments

AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

digital-video-strip

In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into second place with 55.9 percent more viewers than it had a year ago. In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore. AOL has climbed into second place with 55.9 percent more viewers than it had a year ago. 0 Comments

The Future of Local Search: 5 Layers of Local

smartphone-credit-card-transaction

Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery. Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery. 0 Comments