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Google's CTR Dominance Is a Double-Edged Sword

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Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor. Less competition resulting in cheaper clicks is a factor in Yahoo and Bing's slow-yet-steady disruption of Google's dominance. 0 Comments

Do App Interstitials Create A Bad User Experience?

The Ubuntu Meizu 4 had an impressive choice of apps

Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning. They do, according to Google, but Yelp's CEO and industry experts believe the search giant had ulterior motives with its study. 0 Comments

Facebook Pulls Ahead of Google In Referral Traffic

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Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet another area. 0 Comments

Partnership Rewards Seahawks Fans for Searching with Bing

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Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. Bing has been giving users rewards points for years, but a new partnership with the Seattle Seahawks marks the first time a third-party has been involved in the program. 0 Comments

The Final Hurdle Is Cleared - Apps Will Replace Websites

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Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. Search engines can't yet crawl and discover content within an app, but Google's quiet acquisition of an app-streaming platform shows the industry is headed in that direction. 0 Comments

Google "Mobilegeddon" Has Officially Arrived

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Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments

Yahoo's Search Share on the Decline

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After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. After partnering with Mozilla in December, Yahoo saw its best share of the search market in years. But by February, that number was starting to fall, according to comScore research. 0 Comments

YouTube Keyword Tool Goes Missing

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Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account. Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on Sept. 1, requiring users to access an AdWords account. 0 Comments

Yahoo Recovers From Search Share Low in June

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Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. But it's still down more than a percentage point year-over-year, and critics of Yahoo CEO Marissa Mayer are speaking up. Yahoo saw an incremental increase in its search share in July, according to comScore data, which brings it back from its lowest score ever. 0 Comments

Watch Time Now Impacts Facebook News Feed Video Rankings

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Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric is in addition to previous considerations such as likes, comments, and shares. The new video ranking considers whether a user has watched a video and for how long, in addition to previous factors such as likes, comments, and shares. 0 Comments

Is comScore's Google Search Share Data False? Not Exactly

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Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. Search market share data from comScore's isn't invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results. 0 Comments

5 Ways to Sell SEO to Your CMO

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Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan. To increase the chances of winning budget, you need to sell SEO like a CMO. Here's how to find the data you need to get buy-in from the decision-makers. 0 Comments

80% of Local Searches on Mobile Phones Convert [Study]

The Cross-Device State of Local Search

What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. 0 Comments

Bing Product Ads Now Open to All U.S. Advertisers

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Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets. 0 Comments

Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot

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According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. 0 Comments

Online Content Videos Break Record with 52 Billion Monthly Views

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Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. 0 Comments

20 Top YouTube and Video Marketing Stories of 2013

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YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. YouTube dominated the video marketing headlines again this year – but the launches of Twitter's Vine and Facebook's Video on Instagram as well as AOL's acquisition of ADAP.TV provided lots of interesting sidebars. These were the 20 biggest stories. 0 Comments

Video Ad Views Have More Than Doubled Since Last Year

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Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data. 0 Comments

U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

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The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices. 0 Comments