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Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China

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A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top assets that will help your site dominate the SERPs, and the social sources that most frequently present themselves in Baidu. 0 Comments

5 Important Points About Real-Time Bidding

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Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users by buying display banners available in ad exchanges in real time. Here are five critical points about RTB. 0 Comments

Google Planning New Small Business Service as Part of Local Revenue Push?

google-local

Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. Google is said to be planning a new service that aims to attract small businesses. The service will bring all local business advertising services under one banner, centralized around Google+. Early reports predict a release as soon as July. 0 Comments

Future of SEO: Change, Convergence, Collaboration

collaboration-seo

The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. 0 Comments

Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

mobile-ad-spending-share-2011-2015

A new eMarketer analysis of mobile ad spending predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform, coinciding with more smartphone ownership. A new eMarketer analysis of mobile ad spending predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform, coinciding with more smartphone ownership. 0 Comments

Will Search Drive Mobile Ad Revenues?

With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. 0 Comments

The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. 0 Comments

The State of Search Engine Marketing

New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead. New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead. 0 Comments