Articles on Competitor

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Competitive Analysis for Panda Using SEMrush [Tutorial]

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There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments

How to Sell Your SEO Plan With 5 Slides in 5 Minutes

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You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. You never really have more than five minutes to make "the sale." Here are five different people offering different common objections to implementing an SEO strategy. Each scenario offers ideas for making your pitch in five minutes with five slides. 0 Comments

5 SEM Spying Strategies You Can Use Today to Generate More Profit

Search Marketing Agency Keyword Example

Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. 0 Comments

Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

Anglo Rank

Despite promises no websites would be hurt, several people have reported receiving link penalties in the last few days in their Google Webmaster Tools console, well after Anglo Rank originally said they were unaffected by a public outing by Google. Despite promises no websites would be hurt, several people have reported receiving link penalties in the last few days in their Google Webmaster Tools console, well after Anglo Rank originally said they were unaffected by a public outing by Google. 0 Comments

Google Says: Use AdWords Ad Extensions, Or Else

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Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords? Google announced this week that they’d rolled out an update to their AdWords Ad Rank algorithm, factoring the use of ad extensions into their ad placement and cost per click decisions. What does this mean for marketers using AdWords? 0 Comments

Link Building 101: Competitor Analysis

Link Building 101 Competitor Analysis

Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and it gives you a tidy list of high opportunity links. Let's dive into the how of competitor backlink analysis. 0 Comments

Understanding Link-Based Negative SEO

Danger Hazardous Links

Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. 0 Comments

How to Build Authority by Talking About Your Competitors

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Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility. Brands that disparage their competitors, or worse, claim that they have none, are seen as egotistical and unrealistic. Here are four companies that talk about their competition and have reaped the benefits in terms of SEO as well as credibility. 0 Comments

'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

Understanding Geo-conquesting

xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. xAd has released its Q2 2013 Mobile-Location Insights Report, which showed “geo-conquesting” – a way for mobile advertisers to grab attention away from local competition – is on the rise and businesses are seeing success with the strategy. 0 Comments

Local Search: How to Rank on Google in 2013 [Survey]

Overall Local Search Ranking Factors

Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. Moz has released the 2013 Local Search Ranking Factors. When it comes to overall ranking factors, page place signals are considered the most important. This includes things like appropriate categories, keywords in business titles and proximity. 0 Comments

Matt Cutts on How to Deal with Harmful Backlinks: Just Do a Disavow

Matt Cutts

Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad backlinks, can those links – especially if they were generated by competitor – still hurt your website? Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad backlinks, can those links – especially if they were generated by competitor – still hurt your website? 0 Comments

Why is My Health Care Competitor Outranking Me?

The Missing Link

One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to blame? A weak link profile? A lack of social media presence? Or something else? What's the missing link? One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location. What's to blame? A weak link profile? A lack of social media presence? Or something else? What's the missing link? 0 Comments

Designing a Content Strategy to Destroy Your SEO Nemesis

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Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all! Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all! 0 Comments

Key Factors to Effective Competitive Analysis as a Small Business

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Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go. Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go. 0 Comments

3 Steps to Creative Competitive Content Gap Analysis

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What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for. What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for. 0 Comments

4 Important Points to Research Before Launching a New Website

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If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased budgets and disorganization. Consider these things before doing anything to your existing site. If you’re redesigning or rebuilding your website, a hasty start or too much enthusiasm without research to support it almost always leads to increased budgets and disorganization. Consider these things before doing anything to your existing site. 0 Comments

Conversion Rate Optimization the Right Way: Tying in Qualitative Data

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The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for maximum success before you begin testing. The benefits of conversion rate optimization (CRO) are obvious, but testing is expensive, costing you not just media dollars but with an opportunity cost as well.. Here's how to set yourself up for maximum success before you begin testing. 0 Comments

Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

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With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. 0 Comments

Guidelines for Running a Successful Competitor Brand Name Campaign

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Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign. Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging fruit available if this is done correctly and can truly improve the results of your PPC campaign. 0 Comments

Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

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Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual improvements in campaigns. Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can use them for actual improvements in campaigns. 0 Comments

Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

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Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. 0 Comments

How to Decipher Your Competitors Digital Marketing Strategy

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Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing. 0 Comments

Paid Search Peak Times: Gain Hourly Insights About Your Competitors

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Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can provide valuable insights that help you optimize to variances throughout the day and respond to consumer demand. Taking a deep dive into the number of competitors that appear alongside your ads, as well as hourly and daily costs per click, can provide valuable insights that help you optimize to variances throughout the day and respond to consumer demand. 0 Comments