Articles on Competitive Intelligence

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How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

Competitor Key

This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started. 0 Comments

Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

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A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators. A core set of SEO leading indicators can better showcase how things are progressing to clients or senior management. Here's why you should use SEO visibility, links acquired, domain authority, search traffic, and core rankings as leading indicators. 0 Comments

Competitive Intelligence: A Gift Waiting to be Opened

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To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. To gain an edge this holiday season and better compete for consumers’ hard-earned dollars, you need to monitor your competitor’s keywords, paid search spend, and ad copy. Here are some specific methods for utilizing competitive PPC intelligence. 0 Comments

New Competitive Facebook Reporting Tool Available

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SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you. SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you. 0 Comments

Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

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Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. Understanding where your competitors are positioned in SEO important in today’s competitive landscape and essential to getting ahead in organic search and meeting these goals. Follow this structure for successful competitive intelligence. 0 Comments

3 Ways to Analyze Your Competition

Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are good, bad, or really bad. Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are good, bad, or really bad. 0 Comments

Keyword Research from Hitwise

Ever wanted to spy deep inside a competitors search marketing campaign? A competitive intelligence tool from Hitwise shows you exactly which search terms are driving the most traffic to your competitors' web sites. Ever wanted to spy deep inside a competitors search marketing campaign? A competitive intelligence tool from Hitwise shows you exactly which search terms are driving the most traffic to your competitors' web sites. 0 Comments

A Buyer's Guide to Paid Search Advertising Agencies

Who are the key players in the paid search arena? A companion to the Buyer's Guide to Search Engine Optimization Firms, reviewed last week, has the inside scoop. Who are the key players in the paid search arena? A companion to the Buyer's Guide to Search Engine Optimization Firms, reviewed last week, has the inside scoop. 0 Comments