Articles on comparison shopping engine

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The 10 Best Shopping Engines

Top 10 Comparison Search Engines

A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers. A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers. 0 Comments

SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

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It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights. 0 Comments

Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

The Power of Video for Small Business

New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. 0 Comments

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

mobile-traffic-shopvisible

ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional desktop/laptop. While only 4 percent placed orders on mobile, order value was on par with desktop. 0 Comments

Unruly's Second Opinion on Top 10 Social Video Trends for 2014

Future Next Exit

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. 0 Comments

Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

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AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. AdWords is the logical first choice for paid search advertisers for its superior impressions and click-through rates. However, YBN’s advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity. 0 Comments

Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China?

nokia-aliyun-search

Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. 0 Comments

Google PLA Ads: 6 Ways to Crush It

google-shopping-cart

As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. 0 Comments

Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

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Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. Google Shopping is still notably cheaper than Amazon Product Ads, PLAs drove more traffic than Amazon Product Ads for Q4 2012, and Google Shopping is trending to beat out Amazon ads for traffic. But Amazon converted better than Google Shopping. 0 Comments

4 Reasons You Should Use AdWords Labels For Your PLA Campaign

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AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data. AdWords labels are great for testing, help you track changes, and let you log all your changes without using an outside application. Here's how to set them up. 0 Comments

Google Shopping: Why PLAs Aren't So Bad for Merchants

adwords-create-new-pla-campaign

While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage. 0 Comments

SEW Debuts Tablet Site, Q&A Forum, Comparison Service

SEW touchscreen version

It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered. It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! New features include a tablet site, a services and tools comparison shopping engine and a new forum for you to get any question answered. 0 Comments

Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

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In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like. In a message geared toward holiday shoppers, Bing is calling out Google for it's new paid ad shopping results model. Microsoft has launched a national campaign trying to spotlight Bing as what honest search results should look like. 0 Comments

Qihoo Search: Dead on Arrival?

qihoo-logo

Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days. But where do they sit now as the dust settled and should Baidu be worried? Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days. But where do they sit now as the dust settled and should Baidu be worried? 0 Comments

Holiday Season Search Trends of Top U.S. Retail Brands

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With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding habits, budgets, and trends of top retailers. 0 Comments

More Than 100,000 Sellers Have Inventory in New Google Shopping Model

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Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales. Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants. Early adopters report increases in targeted traffic, conversion and sales. 0 Comments

Selecting an SEO Firm: The What, How, and Who

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When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance. When you're looking to hire an SEO agency or individual, look at their background. Don't hire based on how much they cost, or what they say that they will (or can) do. Hire based on their resume, their references, and their history of performance. 0 Comments

Didit Buys Inceptor to Co-Promote SEO, Shopping Feed Services

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Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social media and comparison shopping engine feed management to Didit clients. Did-it.com has acquired Inceptor and plans to incorporate the strengths of each brand’s technology and services into the other. The deal brings SEO, social media and comparison shopping engine feed management to Didit clients. 0 Comments

Chic Engine Helps You Find That Dress You Saw on Pinterest

Chic Engine Image Crop Query Mechanic

What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches. Adrian Rosebrock has put into action insights from his day job at the National Cancer Institute unit to make a visual search engine for fashion. What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches. Adrian Rosebrock has put into action insights from his day job at the National Cancer Institute unit to make a visual search engine for fashion. 0 Comments

3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

telescopes-google-search-results

Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on the Product Listing Ads program. The new paid program, Google Shopping, will have negative consequences. 0 Comments

7 Tips for Landing Page Greatness

brand-validation

Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step. Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step. 0 Comments

The Art of the Landing Page: 7 Tips For Increasing Conversions

Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. 0 Comments

New Players in Shopping and Comparison Search

Although established players continue to dominate the shopping and comparison search space, a number of new companies have launched promising alternatives that offer even more features for searchers and merchants. Although established players continue to dominate the shopping and comparison search space, a number of new companies have launched promising alternatives that offer even more features for searchers and merchants. 0 Comments