Articles on comparison

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Automate Your AdWords Management with Automated Rules, Part 2

A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. A walkthrough of the numerous requirements/criteria that you can use when setting up automated rules. Also, a review of the rules you can use at other levels of your account: ad group, keyword, and ad variation. 0 Comments

Comparison Shopping and the Pursuit of Trust

Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the Consumer Comparison Cycle. Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the Consumer Comparison Cycle. 0 Comments