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6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]

Bamboo

Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems. Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems. 0 Comments

The Linking Dilemma: Google Has Left a Giant Mess for Us All

Fear

Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation. Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation. 0 Comments

Google Warns SEO & Businesses to Avoid Fake Reviews

google-local

An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. 0 Comments

SEW Weekly: How to Sell Yourself as an SEO, with Special Guest Bruce Clay

SEW Weekly Radio Show

SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others market themselves more effectively. Learn about the current market, in-demand skills, and more. SEO industry veteran Bruce Clay stopped by to share his experience in building a successful SEO agency, with tips to help others market themselves more effectively. Learn about the current market, in-demand skills, and more. 0 Comments

Innovate or Die: Where Will SEM (and You) be in 5 Years?

innovate-or-die

All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. 0 Comments

How to Write an Effective SEO Case Study that Converts: 8 Killer Tips to Seal the Deal

sales-meeting-applause

A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make your case studies close the deal for you. 0 Comments

Marissa Mayer Brings Hope to Yahoo

marissa-mayer-hope-poster

Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama. Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama. 0 Comments

In-house SEO, SEO Agency, or Both? 17 Points to Consider

Mixing desk

While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more in-house SEOs or collaborate with a specialized SEO agency? Here are arguments for both and how to find the right mix. While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more in-house SEOs or collaborate with a specialized SEO agency? Here are arguments for both and how to find the right mix. 0 Comments

5 Tips on Link Bait Campaigns

With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign. With a little planning and repetition, your link bait campaigns will become more successful. Here are some ideas on how to produce a brilliant campaign. 0 Comments

Want Big SEO Results? You Need Big SEO Ideas

If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action. If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action. 0 Comments

How Much Are You Spending on SEO?

Organic search results get many more clicks than the paid search results. And, due to the nature of SEO, you're not limited to a certain "budget." So why aren't more companies spending big bucks on SEO? Organic search results get many more clicks than the paid search results. And, due to the nature of SEO, you're not limited to a certain "budget." So why aren't more companies spending big bucks on SEO? 0 Comments