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Implementing the SEO Quality Gate

vanilla-ice-stop-sign

Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate. It's important to use the SEO Quality Gate to ensure content is optimized before gets published on the website or other digital properties. 0 Comments

130 Questions to Ask When Choosing a Local Search Automation Tool

Map and Clipboard

Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions. Looking to team up with a local search automation vendor? These critical questions will help make the process less complicated and intimidating. 0 Comments

5 Reasons Why Pitching International SEO is a Pain

World Map

For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. For global corporations, the move to international SEO is inevitable. Despite these challenges, companies can't afford to avoid international markets, regardless of the difficulty. Each of these difficulties can be overcome. 0 Comments

What Search Strategists Overlooked in the New York Times Leaked Innovation Report

New York Times Unique Visitors vs BuzzFeed Huffington Post Yahoo News

The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. The authors of the Innovation Report were ruthlessly introspective about their search visibility, ranking, and optimization. Here are some highlights, including a number of obstacles the team has faced in terms of search marketing over the years. 0 Comments

Why You Need to Own Your Data & Digital Assets

Possession is 9-10ths of the Law Who Owns YOUR Data

Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is! 0 Comments

Google Analytics Starts Diagnosing Your Tracking Code For Errors

ga-diagnostics

To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. To help you determine which pages have botched tracking code or conflicts in filters, Google's Analytics Diagnostics will "frequently" scan your site to identify issues with tagging, account configurations, tracking code, and reporting data. 0 Comments

5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

Recrawl SEO

SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site changes to ensure they are implemented correctly. 0 Comments

Google Street View Takes You Into CERN

Google Street View CERN

"We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its laboratories, control centers and its myriad underground tunnels housing cutting-edge experiments," said Google. "We're delighted that CERN opened its doors to Google Maps Street View allowing anyone, anywhere in the world to take a peek into its laboratories, control centers and its myriad underground tunnels housing cutting-edge experiments," said Google. 0 Comments

How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

Tent Product Listing Ads

Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords. 0 Comments

How to Successfully Launch a New Website & Refresh Your Brand

rocketlaunch2

Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. 0 Comments

Google Universal Analytics Now Open to Everyone

Google Universal Analytics

Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results. Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance, and improve your ROI by helping you understand which channels drive the best results. 0 Comments

How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

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Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy. Here's one approach that can yield excellent results. Publishing value-driven, quality content is a major key to SEO success. But finding a pool of reliable freelancers who have great writing chops and knowledge of a specific industry isn't easy. Here's one approach that can yield excellent results. 0 Comments

Sudden Search Traffic Drop? 6 Questions to Help Diagnose the Cause

traffic-drop-google-analytics

Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying cause, and prioritize the list based on the simplicity of the solution. Your website is humming along, then suddenly your traffic plummets. While could be a serious problem, you don’t have to panic. Use this checklist to identify the underlying cause, and prioritize the list based on the simplicity of the solution. 0 Comments

How State Senator Deb Fischer Should Fix Hacked Website

Deb Fischer website

Like other candidates in 2012 Republican State Senator, Deb Fischer, has a professional looking website touting her views and abilities. Except it's been hacked. Here are some tips to fix it that may come in handy for you too. Like other candidates in 2012 Republican State Senator, Deb Fischer, has a professional looking website touting her views and abilities. Except it's been hacked. Here are some tips to fix it that may come in handy for you too. 0 Comments

Adobe to Acquire Efficient Frontier in Mission to Optimize Ad Spend

Adobe announces agreement to acquire Efficient Frontier

Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. Adobe has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross-channel campaign forecasting and optimization capabilities. 0 Comments

Top 5 Considerations For International SEO

global-seo

Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully. 0 Comments

7 SEO Friendly Site Features that Developers Often Miss

seo-clockwork

unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as standard now (ability to edit meta tags, image alt properties), some important areas under the hood often get missed. unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as standard now (ability to edit meta tags, image alt properties), some important areas under the hood often get missed. 0 Comments

WordPress Sucks: Impress Search Engines With These Alternatives

no-wordpress

WordPress is vulnerable, hackable, expoitable, and the spammers choice for mass site deployment. Here’s a short list of “CMS” or “blog” like systems that will get your website up and running almost as quickly as WordPress, without being WordPress. WordPress is vulnerable, hackable, expoitable, and the spammers choice for mass site deployment. Here’s a short list of “CMS” or “blog” like systems that will get your website up and running almost as quickly as WordPress, without being WordPress. 0 Comments

Google Introduces New Pagination Tags, Pushes ‘View-All’ Pages

google-canonical-view-all

Google has introduced two new link elements to show Google the schematic relationships of documents that span multiple pages and better identify duplicate content. Google also emphasized they want to show single-page versions in search results. Google has introduced two new link elements to show Google the schematic relationships of documents that span multiple pages and better identify duplicate content. Google also emphasized they want to show single-page versions in search results. 0 Comments

Google Warns WordPress Site Owners To Update

WordPress Update Warning

The Google Webmaster Tools team is now notifying webmasters running out-of-date or insecure version of WordPress, the popular content management and blogging software, to update with the latest release. The Google Webmaster Tools team is now notifying webmasters running out-of-date or insecure version of WordPress, the popular content management and blogging software, to update with the latest release. 0 Comments

Conversion Rate Optimization: Consistency Pays

Sheplers Consistency

One way to optimize conversion from paid search, display, and email campaigns is to make sure your web pages echo the messages that bring traffic to your website. One way to optimize conversion from paid search, display, and email campaigns is to make sure your web pages echo the messages that bring traffic to your website. 0 Comments

Enterprise SEO: 3 Secrets to Scalable Success in 2011

Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing. Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing. 0 Comments

The 10 Step Site Migration Process

Don't lose rankings and traffic levels when a website moves or shuts down. Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site. Don't lose rankings and traffic levels when a website moves or shuts down. Here's how SEO teams should handle sites that are closing down permanently, moving to a new domain, or merging with another site. 0 Comments