Articles on CMOs

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Converged Media: Maximizing Consumer Engagement in a Digital World

converged-media-venn-diagram

Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges. 0 Comments

2013 Digital Strategy Best Practices for Your Business

marketing-automation

Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. Marketing automation tools already help brands maintain unified, clean sets of data that can be shared through many marketing channels. Huge strides have been made in recent years, particularly in the areas of SEO and local search. 0 Comments