Articles on Clueless

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Guilty, Hopeful, Clueless Marketers and the Need for Change - #SESCHI 2011 Keynote

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Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage. Adobe’s Mikel Chertudi opened SES Chicago 2011 with a keynote packed with lessons for the marketing leaders of tomorrow, who face the challenges of an incorrect perception of the industry as a whole, plus a few behaviors that can self-sabotage. 0 Comments

How to Help SEO Customers Who Aren’t Always Right

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All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them. All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them. 0 Comments