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8 Free Must-Attend Networking Events at ClickZ Live San Francisco

networking-newcomers

Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner. Heading to ClickZ Live San Francisco? You don't want to miss out on all the great, easy and complimentary ways to network with peers, make connections with top brands and more. Here's your inside guide to the events happening right around the corner. 0 Comments

Is SEO Dead? NOOOOOOO!

2014-08-14-02-16-06

Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now. SEO isn't dead, on life support, or even suffering from a really bad case of the sniffles. SEO is alive and constantly evolving as Google changes. 0 Comments

The Ultimate Entrepreneur’s SEO Checklist for 2014

Swim With the Sharks - Entrepreneurs SEO Guide

How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for social media fakes, phonies, and posers. 0 Comments

Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

Mike Grehan

Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. Following the success of the inaugural ClickZ Live New York digital marketing and advertising conference, we bid a fond farewell to Mike Grehan, group publishing director of ClickZ, Search Engine Watch, and ClickZ Live. 0 Comments

Google Penalizes MyBlogGuest, a Guest Blog Network

MyBlogGuest

Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the penalty. The domain is gone from Google's results. 0 Comments

Happy Holidays from Search Engine Watch!

Gingerbread House

As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at Search Engine Watch wish you all the very best over the holidays and for the coming New Year. As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at Search Engine Watch wish you all the very best over the holidays and for the coming New Year. 0 Comments

SEO Really is Dead, Long Live...Uh...What Should We Call This?

seo-is-dead-funeral

It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point where we need to refer to it as digital marketing optimization or web presence optimization, or some new term. 0 Comments

How to Hire (and Keep) Digital Marketing Talent in 2014

Digital Talent

Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent. 0 Comments

SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

value-of-north-american-search-industry-sempo-2012-industry

SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. 0 Comments

SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

salary-sacrifice

The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience The new SEMPO Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. There was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience 0 Comments

Bring Your Paid, Owned, Earned Media Together at SES Chicago 2013

SES Meet the Experts

SES Chicago 2013 is just a week away. Get a sneak preview of the content, exclusive networking events, insightful keynotes, must-attend conference sessions and more as you prepare yourself for an info and action-packed time at SES Chicago. SES Chicago 2013 is just a week away. Get a sneak preview of the content, exclusive networking events, insightful keynotes, must-attend conference sessions and more as you prepare yourself for an info and action-packed time at SES Chicago. 0 Comments

Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

Learn with Google

Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. Four sessions presented by Googlers during SES San Francisco spanned advice and insight about mobile apps and analytics, navigating SEM in a constantly connected world, engagement in mobile display, and how to maximize profit in AdWords campaigns. 0 Comments

From Rank to Revenue: Qualitative & Quantitative Earned Media

conversion-roi-organic-search

Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. Rank, although an important metric, can become confusing and seemingly meaningless for the CMO who also needs to see revenue related to rank. Earned media initiatives can reach further than ever, enabling you to drive awareness, demand, and revenue. 0 Comments

BuzzFeed & CNN Hook Up for YouTube Channel

cnn-buzzfeed-youtube

Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed has announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com. 0 Comments

Weekly Rundown: Google Penalizes Mozilla, Enhanced Campaign Updates & More

weekly-rundown

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

Weekly Rundown: Matt Cutts Q&As, Bing vs. Enhanced Campaigns & More

weekly-rundown

Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips. 0 Comments

Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

Joel Lunenfeld

Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. 0 Comments

Final Day to Save Big on SES New York 2013

ses-new-york-2013-logo

Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving money? Then you should book your trip to SES New York 2013 today. Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving money? Then you should book your trip to SES New York 2013 today. 0 Comments

Google+ Sign-In Means More Engagement, Data on Users

g-plus-sign-in-with-google

Google says automatic sign-in for on Android, iOS, or the web will accelerate online registration and conversion, increase engagement among users, and, most key, give companies access to data on downloads, signed-in users, and their activity. Google says automatic sign-in for on Android, iOS, or the web will accelerate online registration and conversion, increase engagement among users, and, most key, give companies access to data on downloads, signed-in users, and their activity. 0 Comments

Mobile & Tablet Optimization: The Next Enterprise Search Frontier

star-trek-enterprise

Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies. Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies. 0 Comments

PPC Bid Management: Are You Managing Bids Efficiently?

change-bids-increase-bid-by-this-percent

Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each. Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each. 0 Comments

With 3 Stellar Keynotes, SES London 2013 Is Shaping Up

ses-london-2013-logo

The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers. The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers. 0 Comments