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Apparel PPC: Zappos Dominates the Competition

Shoe Love

When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. 0 Comments

Google AdWords Adds Consumer Rating Annotations

adwords-consumer-ratings

AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in up to three categories of consumer ratings. The feature is now rolling in the U.S., U.K., and Canada. 0 Comments

Stop Obsessing Over AdWords Quality Score

Google AdWords Quality Score

Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns. Quality score is complicated, but that doesn't mean it's all that useful. Alistair Dent pulls back the curtain to show advertisers what's behind the Google Adwords Quality Score and how you should use it in AdWords campaigns. 0 Comments

Google Updates How AdWords Quality Score is Reported

Google AdWords Quality Score

Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads. Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads. 0 Comments

Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013

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Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S. – and about $5 billion in revenue. Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S. – and about $5 billion in revenue. 0 Comments

Google Sheds Light on AdWords Quality Score with Comparative Indicators

New Quality Score Indicators in Google AdWords

Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look out for ratings on Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience. Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look out for ratings on Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience. 0 Comments

The Definitive Guide to AdWords Display Targeting

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AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. 0 Comments

Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

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A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant. A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant. 0 Comments

43 Paid Search Signals You Need To Understand

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Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's a review of those paid search signals. Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's a review of those paid search signals. 0 Comments

Search Engine Watch Redesign Breaks Records

SEW Redesign Page View Stats

Exactly 6 months ago, we re-designed Search Engine Watch to the site you see today. Content migration is the first major leap into our brand new identity, but the most critical piece of the puzzle. Now, we are pleased to share all the results. Exactly 6 months ago, we re-designed Search Engine Watch to the site you see today. Content migration is the first major leap into our brand new identity, but the most critical piece of the puzzle. Now, we are pleased to share all the results. 0 Comments

TrueView Video Ads Open Treasure Chest of AdWords Inventory

AdWords TrueView Video Ad Positions on YouTube

Google has expanded video ad options in AdWords, allowing delivery across the display network and YouTube. Expect a massive increase in search inventory and a new type of quality score, TrueView, which could boost innovation in video ads marketplace. Google has expanded video ad options in AdWords, allowing delivery across the display network and YouTube. Expect a massive increase in search inventory and a new type of quality score, TrueView, which could boost innovation in video ads marketplace. 0 Comments

Google Pilots an Analytics-Webmaster Integration

Google Analytics with Webmaster Tools Integration

Google has launched a limited pilot program that integrates data and tools from both Webmaster Tools and Analytics. For example, organic search impressions, clicks average organic position and clickthrough rate (CTR) are part of the main interface. Google has launched a limited pilot program that integrates data and tools from both Webmaster Tools and Analytics. For example, organic search impressions, clicks average organic position and clickthrough rate (CTR) are part of the main interface. 0 Comments

Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]

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Dutch company, SEO Effect, conducted an experiment in using Google +1 to augment search rankings. Collaborating with 70 account holders, they set out to measure impact of Google +1 on impressions, rankings, traffic and gauge other positive effects. Dutch company, SEO Effect, conducted an experiment in using Google +1 to augment search rankings. Collaborating with 70 account holders, they set out to measure impact of Google +1 on impressions, rankings, traffic and gauge other positive effects. 0 Comments

BrightEdge Sharpen Competitive SEO Tactics with comScore Data

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BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it's SEO tool set. BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it's SEO tool set. 0 Comments

SearchDay | Use International Search Marketing -- Just Like Google!

Today's search engine marketing news and opinion: Use International Search Marketing -- Just Like Google!; The Number One SEO/PPC/SMM Marketing Tip You Will Ever Learn; SEO Remains Steady While PPC, Email and Direct Increase; and more. Today's search engine marketing news and opinion: Use International Search Marketing -- Just Like Google!; The Number One SEO/PPC/SMM Marketing Tip You Will Ever Learn; SEO Remains Steady While PPC, Email and Direct Increase; and more. 0 Comments