Articles on Clickthrough

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Google Analytics 101, Part 2

Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. 0 Comments

Eurekster Launches Personalized Social Search

Personalized search has long been promised as an important next step for increasing relevancy. Now it comes not from Google or Yahoo but instead from tiny Eurekster, which opens to the general public today. Personalized search has long been promised as an important next step for increasing relevancy. Now it comes not from Google or Yahoo but instead from tiny Eurekster, which opens to the general public today. 0 Comments

MSN Expands Overture Ads

MSN Search has rolled out a new format for showing paid listings, a change it hopes will allow it to carry more sponsored results while still keeping its overall relevancy high. MSN Search has rolled out a new format for showing paid listings, a change it hopes will allow it to carry more sponsored results while still keeping its overall relevancy high. 0 Comments

How Direct Hit Works

In-depth explanation of how the Direct Hit search engine works, for Search Engine Watch members In-depth explanation of how the Direct Hit search engine works, for Search Engine Watch members 0 Comments

Up Close With Google AdWords

Google's AdWords system is similar to that run by Ask Jeeves, where paidresults are displayed along the right-hand side of the results page. Also likeAsk Jeeves, ads are sold on a CPM basis. This means you pay for how often yourad appears, rather than how often someone clicks on your paid link. That's about the end of thesimilarities, and the unique differences Google introduces may take some gettingused to.For one, you cannot control where or even if your ad appears. AtAsk Jeeves, there are three ads spots per page Google's AdWords system is similar to that run by Ask Jeeves, where paidresults are displayed along the right-hand side of the results page. Also likeAsk Jeeves, ads are sold on a CPM basis. This means you pay for how often yourad appears, rather than how often someone clicks on your paid link. That's about the end of thesimilarities, and the unique differences Google introduces may take some gettingused to.For one, you cannot control where or even if your ad appears. AtAsk Jeeves, there are three ads spots per page 0 Comments

GlobalBrain To Offer Profile Searching

In a few months, the backers of GlobalBrain.net hope to bring profile-based searching to the web, through a deal with one of the major search services. GlobalBrain is technology that uses clickthrough data combined with user data to deliver highly targeted search results. It has been developed by Dr. Grant Ryan and a team of programmers in New Zealand, and is being marketed to search firms by a Bay Area business development consulting company called Double Impact In a few months, the backers of GlobalBrain.net hope to bring profile-based searching to the web, through a deal with one of the major search services. GlobalBrain is technology that uses clickthrough data combined with user data to deliver highly targeted search results. It has been developed by Dr. Grant Ryan and a team of programmers in New Zealand, and is being marketed to search firms by a Bay Area business development consulting company called Double Impact 0 Comments