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Is Your Quality Score Costing or Saving You Money?

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When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment? 0 Comments

10 Key Things I Learned From Working at a Search Startup

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I’ve learned a lot in my time in the search community, which has always been generous with its knowledge. In my continuing effort to give back, here are 10 important tips, from search marketing, to B2B marketing, and life at a startup. I’ve learned a lot in my time in the search community, which has always been generous with its knowledge. In my continuing effort to give back, here are 10 important tips, from search marketing, to B2B marketing, and life at a startup. 0 Comments

3 Tips to Use Paid Search for a Complex Sale

Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. 0 Comments

Making the Leap: The Paid Search Marketing Toolbox

No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems. No one has the time or budget to use every tool in the paid search technology landscape. Choosing the right tool is all about prioritizing your problems. 0 Comments